Own state-level acquisition strategies tailored to Medicaid eligibility criteria, regulatory dynamics, and local patient & caregiver demographics to drive qualified leads and optimize spend efficiency.
Lead go-to-market (GTM) efforts for current and new states — including campaign activation, channel launch, creative localization, and coordination across internal and external teams.
Delivery on growth targets by state, with quarterly and annual goals for Leads, Service Records (SRs), and Start of Cares (SOCs).
Manage and optimize channel advertising budgets across multi-channel — ensuring efficiency and lead generation.
Build and maintain lead quality feedback loops in partnership with engagement and intake teams to refine targeting, audience segmentation, and keyword strategies.
Drive full-funnel performance optimization, including:
- Lead-to-SR and SR-to-SOC conversion rates
- Website traffic growth and conversion rate improvements
- State-specific CRO testing plans and landing page performance
Own and execute structured testing roadmaps, including A/B testing of creatives, messaging, and landing page experiences.
Collaborate on localized creative and messaging with state GMs and content teams, as well as external agencies, to ensure market relevance by state.
Monitor and report on performance weekly and monthly, using Tableau analytics dashboards to drive decision-making and resource allocation.

Requirements

3-4 years in performance or growth marketing, ideally in healthcare, consumer services, or ecommerce industry.
Proven experience managing regional growth campaigns.
Strong analytical skills — comfortable with funnel metrics, budgeting, and testing frameworks.
Experience working with external agencies across paid media, creative, and analytics.
Familiarity with CRO tools (e.g., Optimizely, VWO, Google Optimize), ad platforms and marketing automation/CRM systems.
Excellent project management and cross-functional communication skills.
Highly organized, proactive, and adaptable in a fast-growing environment.
Experience with direct-to-consumer acquisition and retentions strategies.
Working knowledge of healthcare compliance and advertising standards.
Background in launching new geographic markets or state-specific GTM plans.

Benefits

competitive compensation
medical benefits
retirement plans
wellness programs
ongoing learning opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

performance marketinggrowth marketingfunnel metricsbudgetingA/B testinglead generationaudience segmentationconversion rate optimizationcampaign activationchannel launch

Soft Skills

analytical skillsproject managementcross-functional communicationorganizational skillsproactiveadaptability