Freebird

Director

• Lead the Amazon Business.
• Own the overall strategy, performance, and profitability of the Amazon channel.
• Develop initiatives across pricing, merchandising, promotions, advertising, and product assortment to drive sustainable growth.
• Partner closely with executive leadership on forecasting, business planning, and long-term strategy.
• Proactively identify risks, opportunities, and recommendations to strengthen channel performance.
• Drive Advertising Performance.
• Lead Amazon advertising across Sponsored Products, Sponsored Brands, Sponsored Display, and other relevant advertising programs.
• Optimize budgets, bidding strategies, keyword management, and campaign structure to maximize profitable growth.
• Monitor key metrics including TACoS, ROAS, contribution margin, conversion rate, and overall business health.
• Own Marketplace Operations.
• Oversee the operational excellence of the Amazon business, including listing optimization and SEO, catalog management, A+ Content, Brand Registry, account health, inventory coordination, product launches, promotional planning and execution, and competitive monitoring.
• Develop scalable processes, documentation, dashboards, and workflows that improve efficiency and reduce operational complexity.
• Forecasting & Business Planning.
• Build accurate sales forecasts that support inventory planning and financial decision-making.
• Develop reporting that provides visibility into business performance, profitability, promotional impact, and marketplace trends.
• Use data to proactively identify opportunities and recommend actionable improvements.
• Leadership & Cross-Functional Collaboration.
• Partner closely with Marketing, Finance, Operations, Product Development, and executive leadership.
• Recruit, mentor, and develop marketplace talent as the business grows.
• Build scalable ways of working that improve execution across the organization.
• Innovation & Continuous Improvement.
• Stay ahead of changes across the Amazon ecosystem and identify new opportunities to improve performance.
• Evaluate new merchandising strategies, pricing initiatives, advertising capabilities, and operational improvements.
• Champion disciplined experimentation backed by data and measurable business outcomes.

Conversion Rate Optimizer

• Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews
• Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand
• Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation
• Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth
• Translate every winning test into a scaled implementation and a documented learning in the Growth playbook
• Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously
• Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level
• Improve new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation
• Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation
• Set and track weekly and monthly CVR benchmarks by channel and audience segment
• Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone
• Track and report the FOCM impact of all major experiments with clear attribution
• Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing
• Partner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting
• Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning
• Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative
• Push back on shiny object syndrome with data

Director

CRO Manager