Freebird

Copywriter

Direct-Response Copywriter, Growth and Landing Pages

Ecommerce

• Freebird is a fast-growing DTC brand transforming grooming and shaving with innovative products, bold marketing, and a relentless focus on customer experience.
• We’ve scaled to 9-figures in revenue through performance-driven growth, but now we’re building the next layer of leadership to take our digital experience, CRO, and site operations to the next level.
• We are looking for a Director or Sr. Director of eCommerce & Digital Experience to own the entire Freebird digital product and web ecosystem—from conversion funnels and user flows to site operations and international expansion.
• This role blends eCommerce strategy, CRO experimentation, UX design, merchandising, and business impact into one.
• What You’ll Do
• Website & Digital Product Leadership
• Own the website and digital product strategy, aligning design, UX/UI, CRO, and site operations with business goals.
• Lead the development and execution of a conversion-optimized, premium-feeling shopping experience that builds trust and drives measurable impact (CVR, AOV, RPV, CAC, LTV).
• Partner cross-functionally with Growth, Creative, and Operations to ensure the site is the centerpiece of our acquisition and retention efforts.
• Conversion Rate Optimization & UX
• Lead a high-velocity CRO experimentation program—from rapid iterative tests to large-scale funnel redesigns.
• Direct the CRO Strategist to generate and prioritize impactful test ideas, balancing quick wins with big swing bets.
• Ensure every customer journey is seamless, high-converting, and premium, blending storytelling, merchandising, and offer strategy.
• Translate consumer psychology, data insights, and creative direction into actionable UX improvements.
• Team Leadership & Execution
• Manage and mentor a team of CRO strategists, UX/UI designers, copywriters, developers, and project managers.
• Build scalable systems and workflows that enable rapid design, testing, and iteration without sacrificing quality.
• Drive alignment between creative, paid media, and product teams to ensure cohesive funnels and messaging.
• Site Operations & Technology
• Own all site operations and backend ecosystem: Shopify Plus, subscription management, apps, integrations, and analytics.
• Evaluate and implement tools, partners, and processes that improve speed, scalability, and data-driven decision-making.
• Oversee site performance, uptime, QA, and technical excellence.
• Global Expansion
• Spearhead international expansion through Shopify Markets—launching into new English-speaking geographies, then localizing experiences for non-English markets.
• Develop strategies for localized offers, merchandising, and site experiences to maximize global adoption.

Direct-Response Copywriter, Growth and Landing Pages

VP of eCommerce & Digital Experience