Freebird

Conversion Rate Optimizer

• Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews
• Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand
• Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation
• Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth
• Translate every winning test into a scaled implementation and a documented learning in the Growth playbook
• Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously
• Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level
• Improve new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation
• Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation
• Set and track weekly and monthly CVR benchmarks by channel and audience segment
• Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone
• Track and report the FOCM impact of all major experiments with clear attribution
• Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing
• Partner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting
• Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning
• Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative
• Push back on shiny object syndrome with data

CRO Manager