CRO Manager

Freebird

CRO Manager responsible for executing the entire experimentation program for a top DTC brand. Focused on enhancing conversion rates and maximizing profitable acquisitions through data-driven tests.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews
Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand
Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation
Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth
Translate every winning test into a scaled implementation and a documented learning in the Growth playbook
Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously
Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level
Improve new customer conversion rate and NC-ROAS through targeted, high-velocity experimentation
Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation
Set and track weekly and monthly CVR benchmarks by channel and audience segment
Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone
Track and report the FOCM impact of all major experiments with clear attribution
Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing
Partner with Paid Media to build channel-specific and audience-tailored landing experiences across Men's Head, Men's Body, Women's, Meta, TikTok, prospecting, and retargeting
Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning
Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative
Push back on shiny object syndrome with data

Requirements

What you’ll need

3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment
Proven experience building a CRO program from scratch, not just inheriting a mature one
Fluency in A/B testing platforms such as Intelligems, VWO, Optimizely, or equivalent
Deep understanding of the full acquisition funnel: ad, landing page, offer, and checkout as one connected system
Strong grasp of offer architecture including PPU sequencing, subscription framing, bump mechanics, and AOV levers
Data literacy: statistical significance, clean test design, and the ability to read your own results without leaning entirely on Analytics
Ability to write crisp, actionable briefs that unblock Design and Dev without handholding
Based in or able to work full overlap with US Eastern or Central time zone hours
**Bonus Points**
Experience at a DTC subscription brand
Background in direct-response or performance creative environments
Familiarity with the Shopify or headless ecommerce stack
Experience with contribution margin modeling

Benefits

Comp & perks

Your work directly drives profitable revenue, not vanity metrics
Full ownership of the experimentation program from day one
Real decision-making authority and a clear mandate to build
Fast-moving, no-politics culture built for execution over process
Opportunity to build something that scales with a 9-figure brand
Make a visible impact by seeing your ideas tested, scaled, and tied directly to business growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CROA/B testingstatistical significanceclean test designoffer architecturePPU sequencingsubscription framingbump mechanicscontribution margin modelingconversion rate optimization

Soft Skills

data literacyclear communicationactionable brief writingcollaborationproblem-solvingprioritizationanalytical thinkingadaptabilityattention to detailstrategic thinking