Head of Marketing

Franki

full-time

Posted on: 1/9/2026

Location Type: Remote

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💰 $200,000 - $250,000 per year

About the role

Own Franki’s full consumer growth strategy across paid, product-led growth, lifecycle, brand, and community.
Lead paid acquisition across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and emerging platforms, with clear accountability for CAC, payback, and cohort quality.
Design and execute the go-to-market playbook for new city launches, scaling learnings across 25+ markets. With support from CRO, CEO and CPO.
Build and scale organic and leverageable growth channels including referrals, affiliates, creators, ASO, partnerships, and community-driven loops.
Co-own product-led growth with Product, defining and prioritizing experiments across onboarding, activation, engagement, referrals, and monetization.
Own lifecycle marketing across push, email, and in-app messaging to drive activation, repeat usage, and habit formation.
Establish rigorous analytics, attribution, and measurement in a privacy-constrained environment.
Define and evolve Franki’s consumer brand positioning and messaging in partnership with Design and Product.
Build, manage, and develop a multi-disciplinary marketing team across paid, lifecycle, social, creators, and growth.

Have 8+ years in consumer marketing, with 3+ years leading growth for mobile apps at Seed–Series C companies.
Have owned real budgets and are accountable for CAC, LTV, retention, and payback.
Have experience scaling acquisition city by city or market by market, not just nationally from day one.
Are fluent in paid growth (Meta, TikTok, UAC, Apple Search Ads) and know how to scale without burning quality.
Have hands-on experience with product-led growth, experimentation, and growth loops.
Are comfortable operating in a privacy-first world with SKAdNetwork, AdAttributionKit, and imperfect data.
Can zoom out to define strategy and zoom in to ship, test, and fix things yourself.
Have built and led teams with clear ownership, operating cadence, and accountability.

Benefits

Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
Medical, Dental & Vision : We cover 100% of Medical, Vision, and Dental insurance costs for employees.
401(k)
Equipment: Computer & technology equipment applicable to your role.
Monthly Stipend: To help cover some home office expenses.

Tip: use these terms in your resume and cover letter to boost ATS matches.

consumer growth strategypaid acquisitionproduct-led growthlifecycle marketinganalyticsattributionmeasurementexperimentationgrowth loopscity scaling

leadershipteam managementstrategic thinkingaccountabilitycollaborationcommunicationproblem-solvingadaptabilitycreativityownership