Framework

Social Media Manager

Framework

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $110,000 - $137,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Linux

About the role

  • Own Framework’s organic social strategy and execution across YouTube, TikTok, Twitter/X, Instagram, LinkedIn, and emerging platforms with emphasis on video.
  • Produce and test new creative weekly; iterate quickly based on audience insights.
  • Develop and publish content balancing product storytelling with community-driven narratives (repair guides, Linux setups, user upgrades).
  • Partner with Creative to align visuals and copy with Framework’s design system and brand voice.
  • Collaborate with Community to engage audience and amplify user-generated content.
  • Plan and execute campaigns for major product launches and maintain evergreen content momentum.
  • Engage directly with audience, responding to questions and fostering conversations.
  • Track performance and report on engagement depth, sentiment, channel growth, website referrals, and contribution to growth.
  • Travel domestically and occasionally abroad to capture social assets or direct/repurpose content from team members.
  • Act as Marketing team's on-the-ground support, handling hands-on content and logistical needs and representing Framework at local events.

Requirements

  • 3+ years managing and creating social media for a brand, preferably in tech, hardware, or community-driven companies.
  • Familiarity with Linux and DIY hardware culture.
  • Familiarity using social media posting tools like Meta Business Suite, Sprout Social, Brandwatch, or others.
  • Familiarity using in-app editing.
  • Clear, approachable, and adaptable writing voice; able to explain technical topics in an empowering way.
  • Confident shooting and editing social first photos and videos.
  • Strong eye for content formats and deep understanding of platform nuance.
  • Comfortable defining KPIs, tracking performance, and iterating based on insights.
  • Passion for sustainability, repairability, and giving people control over their technology.
  • Experience working in small, fast-moving teams where you wear multiple hats (nice to have).
  • Experience with a DSLR camera (nice to have).
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