Framework

Digital Marketing

• Develop and edit blog posts, case studies, email newsletters, and social media content tailored to US public sector audiences
• Support multi-channel marketing campaigns (email, LinkedIn, webinars) designed to drive awareness and generate sales-qualified leads
• Manage social channels, applying the same best practices the platform promotes
• Assist with planning and execution of virtual events and in-person industry conferences and trade shows across the US
• Partner with the Sales team to create one-pagers, slide decks, battle cards, and supporting collateral
• Monitor and report on campaign performance using tools such as HubSpot and Google Analytics

Digital Marketing Executive