Director of Product Marketing – International
Foxit
full-time
Posted on:
Location Type: Hybrid
Location: Fremont • California • United States
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Salary
💰 $185,000 - $205,000 per year
Job Level
About the role
- Define and lead the category strategy, portfolio positioning, and go-to-market approach for the product portfolio across North America, EMEA, and APAC.
- Shape how Foxit understands the market, where to play, how to win, and translate customer and competitive insight into product strategy, messaging, packaging, pricing, and commercial activation.
- Lead market intelligence, original research, segmentation, and positioning across the portfolio.
- Work closely with Product leadership to ensure market insight informs innovation priorities, roadmap direction, and long-term portfolio strategy.
- Partner with Growth Marketing, Integrated Campaigns, Sales, and Customer Success to support successful product launches globally.
- Build, lead, and develop a team of Product Marketers, including hiring, coaching, performance management, and capability building.
- Establish PMM operating rhythms and sprint cycles aligned to product, release, and campaign timelines.
- Drive strong cross-functional alignment across Product, Engineering, Sales, Marketing, and Customer Success.
- Develop and maintain a 1–3 year market vision for each product area, including customer needs, technology shifts, competitive dynamics, and category evolution.
- Present market narratives, trends, and strategic recommendations to senior leadership, internal stakeholders, and external audiences.
- Partner with Brand, Content, and Integrated Marketing to ensure consistency between product narratives and campaign execution.
- Own tiered go-to-market plans for product launches, including target segments, value proposition, pricing and packaging inputs, and recommended activation strategy.
Requirements
- 10+ years of B2B software product marketing experience, including significant ownership at the Senior Manager or Director level.
- Proven success leading portfolio strategy, positioning, market intelligence, and go-to-market execution in competitive software markets.
- Experience marketing to IT buyers and departments across SMB, mid-market, and enterprise segments.
- Strong expertise across core product marketing disciplines, including messaging, positioning, segmentation, pricing and packaging, launches, and sales enablement.
- Demonstrated ability to convert market insight into business strategy, product direction, and measurable commercial outcomes.
- Strong executive presence and stakeholder management skills, with the ability to influence across senior leadership and cross-functional teams.
- Excellent communication and storytelling skills, with comfort presenting to customers, internal leaders, partners, analysts, and industry audiences.
- Experience working across global and regional teams in a multi-market environment.
- Familiarity with analyst relations and engagement with firms such as Gartner, Forrester, and IDC is a plus.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B software product marketingportfolio strategymarket intelligencego-to-market executionmessagingpositioningsegmentationpricingpackagingsales enablement
Soft Skills
executive presencestakeholder managementinfluencecommunicationstorytellingteam leadershipcoachingperformance managementcross-functional alignmentstrategic recommendations