Foxit

Artificial Intelligence

• Own and optimize Foxit’s brand presence across platforms such as G2, Gartner Digital Markets, Gartner Peer Insights, Trustpilot, TrustRadius, SourceForge, and other relevant software review sites
• Develop and execute customer review-generation campaigns in partnership with Email Marketing, Customer Success, and other internal teams
• Manage review response workflows, including escalation processes for complex, sensitive, or negative customer feedback
• Monitor ratings, reviews, sentiment, competitor activity, and recurring themes that can inform product, customer experience, and messaging decisions
• Identify opportunities to strengthen Foxit’s visibility, credibility, and conversion performance across third-party review platforms
• Partner with Web, Organic Social, and Paid Media teams to activate customer reviews, awards, ratings, testimonials, and advocacy assets across Foxit’s marketing channels
• Stay current on platform updates, partnerships, algorithm changes, best practices, and emerging customer advocacy opportunities
• Develop and execute a holistic offsite citation strategy across online communities, professional networks, review sites, publications, and earned media
• Build programs that improve Foxit’s visibility within AI-generated answers and recommendations across major large language models and AI search platforms
• Create and execute strategies for increasing Foxit’s presence on Reddit and LinkedIn through authentic community engagement, content contributions, employee advocacy, and individual thought leadership
• Partner with internal and external stakeholders to develop a digital PR strategy that expands Foxit’s earned media presence and AI citation footprint
• Monitor Foxit’s citations, mentions, sentiment, and share of voice across AI search platforms using tools such as Ahrefs, Semrush, and other AI visibility platforms
• Identify citation gaps, competitor advantages, and emerging content opportunities in partnership with the SEO/AEO team
• Establish regular reporting on AI search visibility, offsite citations, customer advocacy performance, and share-of-voice trends
• Coordinate with Foxit’s PR agency to align earned media initiatives with AI citation and offsite visibility priorities
• Partner with Brand and Organic Social teams on social media, influencer, executive visibility, and employee advocacy programs
• Collaborate with Product Marketing to ensure Foxit’s positioning, product capabilities, and competitive differentiators are represented accurately across third-party sources and AI-generated responses
• Serve as the internal owner and strategic connector for Foxit’s offsite presence, ensuring consistent messaging and coordinated execution across channels
• Develop or contribute to content assets—including blog posts, comparison guides, thought leadership articles, community content, and educational resources—that support Foxit’s AI citation and visibility goals
• Partner with Customer Support and Customer Success teams to develop escalation and response workflows for review platforms and community channels
• Translate offsite insights, customer feedback, and AI search trends into actionable recommendations for marketing and business stakeholders

Marketing Manager, AI Growth

Financial Planning and Analysis

• Lead the annual budgeting process, monthly reforecasts, and long-range financial planning for the U.S. business
• Deliver accurate, timely, and actionable financial analysis to support executive and operational decision-making
• Prepare monthly financial packages, executive and board-level reporting, and operational dashboards
• Partner with department leaders to establish budgets, monitor spending, evaluate performance, and identify risks and opportunities
• Perform scenario modeling, sensitivity analysis, and strategic planning to assess potential business outcomes
• Analyze and clearly explain variances against budget, forecast, and prior-period performance
• Build and maintain dynamic financial models for revenue, operating expenses, cash flow, and headcount planning
• Partner with Accounting to ensure alignment between financial actuals, forecasts, and reporting
• Improve and automate financial reporting, planning tools, and internal processes
• Support investor relations, fundraising initiatives, and M&A due diligence as needed
• Provide guidance and mentorship to financial analysts as the function continues to scale

Marketing Manager, AI Growth

FP&A Manager