Marketing Manager, AI Growth

Foxit

Marketing Manager leading AI Growth strategies for customer advocacy and AI search visibility at Foxit. Collaborating with multiple teams to optimize brand presence and engagement.

Posted 7/8/2026full-timeAlpharetta • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Own and optimize Foxit’s brand presence across platforms such as G2, Gartner Digital Markets, Gartner Peer Insights, Trustpilot, TrustRadius, SourceForge, and other relevant software review sites
Develop and execute customer review-generation campaigns in partnership with Email Marketing, Customer Success, and other internal teams
Manage review response workflows, including escalation processes for complex, sensitive, or negative customer feedback
Monitor ratings, reviews, sentiment, competitor activity, and recurring themes that can inform product, customer experience, and messaging decisions
Identify opportunities to strengthen Foxit’s visibility, credibility, and conversion performance across third-party review platforms
Partner with Web, Organic Social, and Paid Media teams to activate customer reviews, awards, ratings, testimonials, and advocacy assets across Foxit’s marketing channels
Stay current on platform updates, partnerships, algorithm changes, best practices, and emerging customer advocacy opportunities
Develop and execute a holistic offsite citation strategy across online communities, professional networks, review sites, publications, and earned media
Build programs that improve Foxit’s visibility within AI-generated answers and recommendations across major large language models and AI search platforms
Create and execute strategies for increasing Foxit’s presence on Reddit and LinkedIn through authentic community engagement, content contributions, employee advocacy, and individual thought leadership
Partner with internal and external stakeholders to develop a digital PR strategy that expands Foxit’s earned media presence and AI citation footprint
Monitor Foxit’s citations, mentions, sentiment, and share of voice across AI search platforms using tools such as Ahrefs, Semrush, and other AI visibility platforms
Identify citation gaps, competitor advantages, and emerging content opportunities in partnership with the SEO/AEO team
Establish regular reporting on AI search visibility, offsite citations, customer advocacy performance, and share-of-voice trends
Coordinate with Foxit’s PR agency to align earned media initiatives with AI citation and offsite visibility priorities
Partner with Brand and Organic Social teams on social media, influencer, executive visibility, and employee advocacy programs
Collaborate with Product Marketing to ensure Foxit’s positioning, product capabilities, and competitive differentiators are represented accurately across third-party sources and AI-generated responses
Serve as the internal owner and strategic connector for Foxit’s offsite presence, ensuring consistent messaging and coordinated execution across channels
Develop or contribute to content assets—including blog posts, comparison guides, thought leadership articles, community content, and educational resources—that support Foxit’s AI citation and visibility goals
Partner with Customer Support and Customer Success teams to develop escalation and response workflows for review platforms and community channels
Translate offsite insights, customer feedback, and AI search trends into actionable recommendations for marketing and business stakeholders

Requirements

What you’ll need

2–4 years of experience in SEO, AEO, GEO, content marketing, customer advocacy, digital PR, growth marketing, or a related field
Understanding of how AI search platforms, answer engines, and large language models discover, evaluate, and cite third-party content
Hands-on experience managing a company’s presence or customer review campaigns on platforms such as G2, Gartner Peer Insights, Gartner Digital Markets, Trustpilot, TrustRadius, or similar sites
Experience developing programs that improve brand visibility, customer advocacy, reputation, or offsite authority
Strong cross-functional collaboration skills with the ability to work effectively across Marketing, Product Marketing, Public Relations, Brand, Customer Support, and Customer Success
Analytical mindset with the ability to track, interpret, and communicate citation, sentiment, review, visibility, and share-of-voice metrics
Excellent written communication skills with the ability to adapt messaging, tone, and content for different platforms and audiences
Strong project-management and organizational skills, with the ability to move between strategic planning and hands-on execution
Genuine interest in artificial intelligence, AI search, and the evolving digital discovery landscape
Active familiarity with multiple AI platforms and a habit of staying current on emerging AI search and marketing trends

Benefits

Comp & perks

401(k) plan with company matching contributions
paid holidays
paid time off (PTO)
sick leave
medical, dental, and vision insurance
Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Life and AD&D insurance
Long-Term Disability (LTD) coverage
voluntary life insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Content MarketingGrowth MarketingReview Campaign ManagementBrand Visibility ProgramsAI Search Platforms

Soft Skills

Excellent Written CommunicationProject ManagementOrganizational Skills