Four15 Digital

Account Manager – Google, Facebook Ads

Four15 Digital

full-time

Posted on:

Location Type: Hybrid

Location: Walnut Creek • California • United States

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About the role

  • Client Communication and Team Management
  • The Account Manager is expected to ‘own’ client communication, including email, face-to-face, and video conference meetings.
  • They will present deliverables, campaign strategies, and tactics on a recurring basis
  • If available, the Search Manager will direct and lead all search optimization managers assigned to client account(s)
  • Strategy and Implementation
  • Understand the client’s product and their marketing objectives and goals.
  • Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
  • Follow established Four15 Digital search process framework
  • Work closely with other internal and external departments to develop fully integrated search campaigns
  • Account Management and Reporting
  • The Paid Search Manager will be required to ‘own’ all aspects of their clients’ accounts
  • Establish and update budgets caps and ensure accounts are pacing properly
  • Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.
  • Present ideas for future marketing expansion or optimization
  • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
  • Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
  • Create campaign insights for quarterly business reviews
  • SEM and General Advertising Knowledge
  • Stay current on industry trends and best practices,
  • Think creatively and develop tools and innovative tactics to improve efficiencies
  • Aid in creation of new business presentations
  • Work with, and in some cases direct, a team of cross-channel marketers.

Requirements

  • 3+ plus years of paid campaign management experience required
  • Bachelor’s Degree (Math or Linguistic discipline preferred)
  • Experience with Google Analytics
  • Extensive experience with Google AdWords Editor and Bing Ads Editor
  • Knowledge of all PPC metrics and definitions
  • Technical and analytical mindset
  • High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
  • Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
  • Excellent attention to detail and the ability to effectively multi-task
  • Excellent written communication and interpersonal skills.
  • Experience with Bid Management tools such as Marin or QuanticMind
  • Experience with 3rd party tracking
  • SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)
  • Multi-lingual is a plus
Benefits
  • Better than Competitive compensation plans to increase your salary + bonus opportunities
  • 401K match
  • PTO that helps support work-life balance
  • Paid holidays
  • Medical Benefits
  • Health
  • Dental
  • Vision
  • Hybrid work schedule - 3 days in office / 2 days work remotely
  • Milestone celebrations for you and your team
  • Health & Fitness challenges
  • Celebrate “4/15 Day” every year!
  • Company-sponsored lunches
  • Quarterly team bonding events (including off-sites and volunteer opportunities)
  • Summer Friday's
  • Unlimited career potential
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid campaign managementSEM growth plansPPC metricsad testingkeyword expansioncampaign performance analyticsdata analysisSEODisplay ManagementAffiliate Management
Soft Skills
client communicationteam managementattention to detailmulti-taskingwritten communicationinterpersonal skillscreativitystrategic thinkingleadershipcollaboration
Certifications
Google Certification (Fundamentals)Google Analytics CertificationGoogle Advanced Certification