Four15 Digital

Account Manager

• Client Communication and Team Management
• The Account Manager is expected to ‘own’ client communication, including email, face-to-face, and video conference meetings.
• They will present deliverables, campaign strategies, and tactics on a recurring basis
• If available, the Search Manager will direct and lead all search optimization managers assigned to client account(s)
• Strategy and Implementation
• Understand the client’s product and their marketing objectives and goals.
• Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
• Follow established Four15 Digital search process framework
• Work closely with other internal and external departments to develop fully integrated search campaigns
• Account Management and Reporting
• The Paid Search Manager will be required to ‘own’ all aspects of their clients’ accounts
• Establish and update budgets caps and ensure accounts are pacing properly
• Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.
• Present ideas for future marketing expansion or optimization
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
• Create campaign insights for quarterly business reviews
• SEM and General Advertising Knowledge
• Stay current on industry trends and best practices,
• Think creatively and develop tools and innovative tactics to improve efficiencies
• Aid in creation of new business presentations
• Work with, and in some cases direct, a team of cross-channel marketers.

Account Manager – Google, Facebook Ads

• The Account Manager is expected to ‘own’ client communication, including email, face-to-face, and video conference meetings.
• They will present deliverables, campaign strategies, and tactics on a recurring basis.
• Understand the client’s product and their marketing objectives and goals.
• Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
• Follow established Four15 Digital search process framework.
• Work closely with other internal and external departments to develop fully integrated search campaigns.
• The Paid Search Manager will be required to ‘own’ all aspects of their clients’ accounts.
• Establish and update budgets caps and ensure accounts are pacing properly.
• Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.
• Present ideas for future marketing expansion or optimization.
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.
• Create campaign insights for quarterly business reviews.
• Stay current on industry trends and best practices.
• Think creatively and develop tools and innovative tactics to improve efficiencies.
• Aid in creation of new business presentations.
• Work with, and in some cases direct, a team of cross-channel marketers.

Account Manager – Google, Facebook Ads

Account Manager – Google and Facebook Ads