Account Manager – Paid Media, Google Ads, Facebook Ads

Four15 Digital

Account Manager responsible for day-to-day management of paid marketing initiatives like Google Ads. Collaborating with clients and internal teams to develop integrated search campaigns for growth.

Posted 5/5/2026full-timeWalnut Creek • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

The Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives.
This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms.
The Account Manager is expected to ‘own’ client communication, including email, face-to-face, and video conference meetings.
They will present deliverables, campaign strategies, and tactics on a recurring basis.
If available, the Search Manager will direct and lead all search optimization managers assigned to client account(s).
Understand the client’s product and their marketing objectives and goals.
Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team.
Follow established Four15 Digital search process framework.
Work closely with other internal and external departments to develop fully integrated search campaigns.
The Paid Search Manager will be required to ‘own’ all aspects of their clients’ accounts.
Establish and update budgets caps and ensure accounts are pacing properly.
Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc.
Present ideas for future marketing expansion or optimization.
Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.
Create campaign insights for quarterly business reviews.
Stay current on industry trends and best practices.
Think creatively and develop tools and innovative tactics to improve efficiencies.
Aid in creation of new business presentations.
Work with, and in some cases direct, a team of cross-channel marketers.

Requirements

What you’ll need

3+ plus years of paid campaign management experience required
Bachelor’s Degree (Math or Linguistic discipline preferred)
Experience with Google Analytics
Extensive experience with Google AdWords Editor and Bing Ads Editor
Knowledge of all PPC metrics and definitions
Technical and analytical mindset
High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
Excellent attention to detail and the ability to effectively multi-task
Excellent written communication and interpersonal skills

Benefits

Comp & perks

Better than competitive compensation plans to increase your salary + bonus opportunities
401K match
PTO that helps support work-life balance
Paid holidays
Medical Benefits
Health
Dental
Vision
FSA Plans
Hybrid work schedule - 3 days in office / 2 days work remotely
Milestone celebrations for you and your team
Health & Fitness challenges
Celebrate “4/15 Day” every year!
Company-sponsored lunches
Quarterly team bonding events (including off-sites and volunteer opportunities)
Summer Friday's
Unlimited career potential

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid campaign managementGoogle AdsBing AdsFacebook AdsAdRollLinkedIn AdsSEM growth plansPPC metricsdata analysiskeyword optimization

Soft Skills

client communicationattention to detailmulti-taskingwritten communicationinterpersonal skillscreativityteam leadershippresentation skillsstrategic thinkingcollaboration

Certifications

Google Certification (Fundamentals)Google Analytics CertificationGoogle Advanced CertificationBachelor’s Degree