Four Seasons Hotels and Resorts

Public Relations

• Develop and implement a yearly comprehensive MarComm strategy aligned with the desired vision of assigned hotels
• Provide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal setting
• Conduct in person meetings with property teams at least 4 times per year, with regular virtual follow-up meetings to evaluate PR performance, content development, growth in Social Media Audience Size and Engagement and Content Quality
• Provide guidance and ideas for assigned properties to achieve property goals in PR Impact, Social Media audience size and engagement, and Content Quality
• Establish and create PR/Communication synergies across assigned properties
• Identify and drive best practices across assigned hotels
• Engage agency support as needed with clear plan on deliverables
• Align with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotels
• Assess and drive competitive and differentiating PR plans, in place at hotel
• Implement and monitor for compliance with global brand standards and initiatives
• Ensure PR and social initiatives meet performance targets
• Collaborate with Area MarComm and PR on digital (content and social) strategies for assigned properties
• Participate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and Marketing
• Identify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision and long-term strategic positioning
• Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnel
• Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material
• Lead the development and execution of an annual PR plan as an integral part of hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives
• Utilize all available electronic marketing tools to increase exposure to all available outlets, including oversight of eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities
• Maintain current image library and video footage to maximize media coverage
• Oversee updates and maintain property website within the corporate standard.
• Comply with Four Seasons brand standards for all marketing, PR and social media
• Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact
• Lead and mentor the on-property Digital Marketing Managers

Senior Director of Public Relations – Marketing