FormAssembly

Chief Marketing Officer

• Own marketing-sourced pipeline and revenue targets
• Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
• Optimize funnel performance and conversion rates
• Shape and elevate FormAssembly’s brand and positioning
• Oversee content, PR, and thought leadership strategies
• Ensure consistent, compelling messaging across all channels
• Define product positioning and differentiation
• Partner with Product and Sales on the go-to-market strategy
• Deliver high-impact sales enablement tools
• Build a data-driven marketing engine with clear KPIs
• Manage marketing tech stack, automation, and analytics
• Report on performance, ROI, and growth insights
• Recruit, mentor, and scale a world-class marketing team
• Foster a culture of accountability, innovation, and collaboration
• Manage budget and resource allocation

VP of Marketing

Sales Development Rep

• Prospect and develop new leads via email, social media, LinkedIn, calling, and other resourceful "smart selling" lead generation practices
• Qualify prospects to determine if FormAssembly is a good fit for their needs
• Provide Account Executives with high quality closing opportunities
• Travel periodically to represent the FormAssembly brand at industry events

VP of Marketing

Sales Development Representative