VP of Marketing

FormAssembly

VP of Marketing at FormAssembly leading marketing strategy and execution to drive growth in secure data collection. Collaborating closely with Sales, Product, and Customer Success teams.

Posted 6/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $180,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Own marketing-sourced pipeline and revenue targets
Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
Optimize funnel performance and conversion rates
Shape and elevate FormAssembly’s brand and positioning
Oversee content, PR, and thought leadership strategies
Ensure consistent, compelling messaging across all channels
Define product positioning and differentiation
Partner with Product and Sales on the go-to-market strategy
Deliver high-impact sales enablement tools
Build a data-driven marketing engine with clear KPIs
Manage marketing tech stack, automation, and analytics
Report on performance, ROI, and growth insights
Recruit, mentor, and scale a world-class marketing team
Foster a culture of accountability, innovation, and collaboration
Manage budget and resource allocation

Requirements

What you’ll need

8-10+ years of marketing experience, with leadership in B2B SaaS
Proven success in driving pipeline growth and revenue impact
Deep expertise in demand generation and digital marketing
Strong experience with enterprise and mid-market audiences
Exceptional leadership and cross-functional collaboration skills
Analytical mindset with a passion for data-driven decision-making
Bonus Points:
Experience in compliance, data security, or workflow automation
Background in scaling marketing teams in high-growth environments

Benefits

Comp & perks

Health benefits (health, dental, vision) for Team Members based in the United States
Mental Health benefits with SpringHealth
401(k) with 4% company match
Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
9 paid company holidays
Flexible work schedule; work from anywhere!
Generous Paid parental leave (up to 16 weeks)
Charitable contribution match
Budget for professional development
Company provided Mac laptop

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationdigital marketingSEOAEOconversion rate optimizationsales enablementmarketing automationanalyticspipeline growthrevenue impact

Soft Skills

leadershipcross-functional collaborationanalytical mindsetdata-driven decision-makingmentoringaccountabilityinnovationcommunicationteam buildingresource allocation