Forma

Ecommerce

• Own end-to-end eCommerce performance, including conversion, AOV, and revenue growth
• Analyze funnel performance and identify opportunities across acquisition → conversion → retention
• Define and track KPIs; translate insights into actionable recommendations
• Lead digital merchandising strategy (assortment, placement, promotions)
• Optimize onsite experience, including landing pages, navigation, and product/vendor pages
• Develop and test personalization and recommendation strategies
• Partner with the existing team to improve vendor mix and assortment strategy based on customer demand and business goals
• Identify opportunities to drive additional value through strategic partnerships (e.g., exclusives, promotions, co-marketing)
• Introduce structure for vendor prioritization and roadmap planning
• Design and execute A/B tests and growth experiments
• Partner with marketing to drive lifecycle and retention strategies
• Optimize campaigns to increase repeat purchase and customer lifetime value
• Collaborate with product and engineering to define roadmaps and requirements
• Partner with analytics to build a single source of truth for performance
• Influence stakeholders and leadership with clear, data-driven recommendations

E-Commerce Consultant

• Own the marketplace experience end-to-end. Drive the strategy and execution of Forma Collective as the primary destination for benefits discovery and redemption.
• Shift user behavior from claims → marketplace. Design experiences that nudge, incentivize, and naturally transition users toward on-platform redemption.
• Drive measurable growth: Increase Marketplace visits, Conversion to purchase, Total GMV / wallet spend on-platform
• Build a best-in-class benefits marketplace Apply proven e-commerce and marketplace principles (merchandising, personalization, discovery, lifecycle engagement) to benefits.
• Lead experimentation at scale Develop hypotheses from user behavior and spend data, and run structured experiments to optimize key metrics.
• Create compelling redemption moments Design innovative ways to surface and deliver benefits (timely prompts, curated collections, lifecycle triggers, etc.).
• Deeply understand users Build a strong point of view on member needs, motivations, and barriers to an intuitive benefits experience on-platform

Senior Product Manager, E-Commerce

Full-stack Engineer

• Release new product features and maintain existing services
• Have a deep understanding about product values and contribute collectively to create the best product experience
• Build secure, performant, and easy-to-use backend APIs and database designs with clear documentation
• Help improve engineering processes and standards to improve efficiency and product quality

Senior Software Engineer

Implementation Specialist

• Own and lead end-to-end implementation of Forma for new customers, guiding them from post-sales implementation through successful program launch, including upsell and expansion initiatives for existing clients.
• Own customer expansion, upsell, and file-based projects, ensuring clear timelines and successful execution.
• Drive customer file escalations to resolution, partnering with internal teams to deliver timely and accurate outcomes.
• Act as the primary liaison between customers and internal teams, collaborating closely with key stakeholders in HR Benefits, Payroll, HRIS, IT, and Finance to ensure a seamless and effective implementation experience.
• Develop, manage, and maintain project plans, including timelines, milestones, agendas, and client-facing training materials, ensuring alignment across all stakeholders.
• Track project progress and deliverables throughout the implementation lifecycle, proactively identifying risks and managing deviations to keep initiatives on schedule and within scope.
• Serve as the voice of the customer within Forma, advocating for client needs and feedback while ensuring cross-functional alignment with Product, Engineering, Support, and Customer Success teams.

E-Commerce Consultant

Senior Product Manager, E-Commerce

Senior Software Engineer

Customer Implementation Associate