Forethought

Marketing

• Manage and evolve Forethought’s brand identity, voice, and visual system.
• Develop creative campaigns that tell our story in a bold, human way.
• Maintain brand consistency across all marketing channels and materials.
• Produce and review creative work like concepts, copy, and designs. You enjoy the craft.
• Connect content, PR, social, and events into unified marketing programs.
• Plan and execute multi-channel campaigns that drive awareness and engagement.
• Partner with cross-functional teams to support product launches and company initiatives.
• Build repeatable frameworks for storytelling, brand activations, and events.
• Lead Forethought’s social strategy and brand presence.
• Create content strategies for executives and internal experts.
• Experiment with new formats, tones, and storytelling to grow engagement.
• Set and achieve goals for social reach, engagement, and audience growth.
• Oversee Forethought’s events and experiences, from field events to major industry conferences.
• Ensure every event reflects our brand story and creative identity.
• Collaborate on logistics, content, and creative direction to deliver seamless experiences.
• Evaluate and optimize event impact on awareness and engagement.
• Manage and mentor a team of two, plus agencies, fostering creativity and accountability.
• Partner across departments to tell a unified brand story.
• Work closely with external agencies to deliver quality creative work.
• Champion Forethought’s brand, building consistency and reach.

Director, Integrated Marketing

Customer Success Manager

• Define, implement, and refine workflows that support Customer Success, Support, and Onboarding teams
• Standardize playbooks, renewal processes, health scoring models, and customer journey maps
• Act as the primary administrator and owner of Gainsight and Salesforce for the CS org
• Manage integrations between Gainsight, Salesforce, Zendesk, and other CS tooling
• Drive automation to reduce manual work and improve efficiency
• Build and maintain reporting dashboards for leadership (adoption, renewals, churn, NPS, expansion)
• Track KPIs and provide insights that drive customer outcomes and operational efficiency
• Conduct root cause analysis on churn or support bottlenecks, and propose solutions
• Partner with Sales, RevOps, Finance, and Product to align on customer metrics and handoffs
• Support Customer Success Managers with tools and reporting to manage their portfolios effectively
• Rollout and train teams on new processes and best practices
• Report directly to the VP of Customer Experience and act as a strategic partner to CS leadership

Director, Integrated Marketing

Customer Success Operations Manager