On-Road Driving Experiences Manager
Ford Motor Company
full-time
Posted on:
Location Type: Hybrid
Location: Allen Park • Missouri • United States
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Salary
💰 $112,680 - $212,760 per year
About the role
- Lead the strategic planning, development, and execution of Ford Racing's On-Road Driving Experiences, ensuring alignment with Ford Racing's overall vision and business objectives.
- Drive the creation and enhancement of innovative Experience curricula, leveraging comprehensive market insights and competitive analysis.
- Develop and implement comprehensive expansion strategies, identifying new market opportunities and strategic partners to grow the program footprint globally.
- Lead global market coordination and strategy to ensure consistent excellence and growth across all regional On-Road Driving Experience programs.
- Maintain a deep understanding of the competitive landscape, motorsport trends, and consumer preferences to ensure Ford Racing's On-Road Driving Experiences remain best-in-class.
- Directly manage, mentor, and develop direct reports, setting clear performance objectives, conducting regular reviews, and fostering a high-performing and collaborative team environment.
- Provide strategic guidance and oversight to ensure the optimal performance and seamless execution of program deliverables by the team.
- Establish, negotiate, and cultivate strategic relationships with key partners and external vendors, ensuring all contractual obligations are met and high standards of program delivery are maintained.
- Oversee the management of partner performance, ensuring adherence to brand guidelines, operational standards, and financial targets.
- Champion and ensure the consistent delivery of premium, customer-centric brand experiences across all On-Road Driving Experience programs and touchpoints.
- Establish robust operational processes and best practices to maximize efficiency, quality, and participant satisfaction.
- Oversee logistical planning and execution for vehicle assets, equipment, and personnel to support On-Road Driving Experience operations.
- Lead the development and execution of integrated marketing and communication strategies for On-Road Driving Experience programs, collaborating closely with internal marketing teams and external agencies.
- Direct the analysis and interpretation of program data, customer feedback, and market trends to measure ROI, identify areas for improvement, and inform strategic decision-making.
- Develop and present comprehensive program updates, performance reports, and strategic recommendations to senior leadership.
- Lead cross-functional initiatives, collaborating with Engineering, Communications, Marketing, Global Markets, Dealer Relations, and other teams to integrate On-Road Driving Experience programs into broader Ford Racing and Ford brand initiatives.
- Develop, manage, and forecast program budgets, ensuring financial targets are met and resources are optimized.
Requirements
- Bachelor’s Degree in Business, Marketing, Sports Management, a related field of study, or equivalent combination of relevant education and experience.
- Minimum of 7 years of progressive experience in customer experience, marketing, or program management, with a significant portion within the automotive or motorsports industry.
- Minimum of 7 years of experience demonstrating a deep understanding of the Motorsports industry's dynamics and key players.
- Minimum of 3 years of direct people management experience, including coaching, performance management, and team development.
- Proven experience in strategic program development, execution, and expansion.
- Demonstrated experience in contract negotiation, partnership management, and vendor relations.
- Strong financial acumen with proven experience in budget development, management, and forecasting.
- Deep experience as a racing instructor or a professional racing background.
- Proven track record in developing and executing revenue-generating, customer-centric strategies.
- Exceptional strategic thinking, problem-solving, and analytical skills.
- Outstanding written and verbal communication skills, with the ability to present complex information clearly and persuasively to executive leadership and diverse stakeholders.
- Demonstrated ability to lead and motivate cross-functional teams in a fast-paced, dynamic environment.
- High degree of adaptability and resilience, with the ability to manage multiple priorities and drive projects forward autonomously.
- A profound passion for Ford products, motorsports, and delivering exceptional customer experience.
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
program managementstrategic program developmentbudget developmentbudget managementforecastingcontract negotiationpartnership managementvendor relationsdata analysiscustomer experience
Soft Skills
strategic thinkingproblem-solvinganalytical skillswritten communicationverbal communicationteam developmentleadershipmotivationadaptabilityresilience