Ford Motor Company

Manager, EV Consumer – Brand Marketing

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Dearborn • California • Missouri • United States

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Salary

💰 $112,680 - $212,760 per year

About the role

  • Develop go-to-market materials, messaging, and positioning tailored to diverse audiences to drive both consumer engagement and dealer support.
  • Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, and Integrated Services to ensure a seamless customer journey.
  • Support the vehicle line brand strategy by ensuring adherence across all regional and dealer-facing communications.
  • Monitor market trends and competitive activity to provide insights that help position Model e products optimally for consumers.
  • Manage multi-channel communication workflows, coordinating with experts across social, digital, web, email, and events.
  • Execute brand management and consumer marketing tactics for in-market automotive products, ensuring all activities align with overarching brand goals.
  • Support the launch of new or updated vehicles by executing messaging and value propositions that captivate customers and dealers.
  • Coordinate logistics and marketing for industry events and trade shows to enhance brand visibility.
  • Execute branded experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
  • Collaborate with agencies and partners to ensure high-quality delivery and impactful event experiences, managing planning, budgeting, vendor management and performance measurement.
  • Coordinate with the Education & Training team to deliver eLearning modules, video walk-arounds, and sales aids (FAQs, sales sheets).
  • Define the in-store experience by incorporating Model e into Dealer Signature 2.0 and managing physical/digital POS toolkits.
  • Support major dealer milestones, including Dealer meetings, in-dealer training, and events
  • Coordinate Field Leader prep meetings and manage EFC announcements and communications.
  • Identify and leverage high-impact brand partnerships, meticulously developing and nurturing these relationships to expand our market reach and enhance brand perception.

Requirements

  • Bachelor’s degree.
  • 5+ years of experience in marketing and communications roles, specifically in Brand and/or Consumer Marketing.
  • Proven experience in executing integrated marketing plans within the automotive industry.
  • Strong project management skills with a focus on retail and dealer environments.
  • Ability to navigate complex environments and coordinate across multiple internal skill teams (Marketing, Field Ops, C&I, Training, Sales).
  • Knowledge of dealership operations, including allocation and sales strategy.
  • Demonstrated business acumen and the ability to translate data into actionable marketing tactics.
  • Exceptional communication and storytelling skills, with experience developing content for both consumers and dealer partners.
  • Experience managing creative agencies and vendors.
  • Strong knowledge of the automotive and commercial automotive industries.
Benefits
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketing plansbrand managementconsumer marketingproject managementdata analysiscontent developmentvendor managementeLearning module creationdigital marketingmulti-channel communication
Soft Skills
communication skillsstorytellingcollaborationrelationship managementorganizational skillsadaptabilitystrategic thinkingproblem-solvingcreativityattention to detail
Certifications
Bachelor's degree