Ford Motor Company

Ownership Marketing Specialist, eCommerce

Ford Motor Company

full-time

Posted on:

Location Type: Hybrid

Location: Dearborn • Missouri • United States

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About the role

  • Develop integrated, multi-channel marketing plans that message compelling offers Accessories and Parts-specific content.
  • Co-create and drive the strategic communications elements of customer journeys intended to generate customer awareness and intention.
  • Strategize, plan, and prioritize creative content to drive brand style, consistency, and effectiveness across our channels and advertising tiers.
  • Be accountable for the performance of the strategy and content created by analyzing data and insights to drive continuous improvements and reach marketing objectives.

Requirements

  • Bachelor's degree or academic equivalent.
  • 5+ years of experience in marketing, advertising, or customer experience.
  • 2+ years of previous experience in automotive marketing.
  • Previous experience and knowledge developing Omni-channel digital marketing strategies (Paid and Owned).
  • Previous experience in campaign strategy management experience and marketing asset production.
  • Data analytical skills to discern strategic, actionable insights from performance metrics.
  • Ability to own project goals, lead projects independently, as well as multi-task, prioritize and organize workload.
  • Ability to effectively collaborate and generate consensus with cross functional teams, including internal and external partners, such as ad agencies.
  • Budget-management skills oriented to delivering goals within a set funding target.
  • Solution-oriented, effective communication skills.
  • Experience in a marketing or advertising role (agency and/or client side).
  • Lead weekly status discussions with internal and external stakeholders.
Benefits
  • Immediate medical, dental, vision and prescription drug coverage.
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
  • Vehicle discount program for employees and family members and management leases.
  • Tuition assistance.
  • Established and active employee resource groups.
  • Paid time off for individual and team community service.
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
  • Paid time off and the option to purchase additional vacation time.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingOmni-channel marketing strategiescampaign strategy managementdata analysisperformance metricsmarketing asset production
Soft skills
project managementmulti-taskingprioritizationorganizational skillscollaborationcommunicationleadership
Certifications
Bachelor's degree