Forbes

SEM Manager

Forbes

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Accountable for achieving the performance targets of your channel
  • Explaining variance in performance against target to leadership and other stakeholders in management commentary
  • Directing and supporting your team members in determining the optimal tactics and approach to realise the commercial priorities
  • Define short-term and longer-term strategies and implement them with the support of direct reports
  • Provide recommendations and execute strategies for all aspects of campaign management
  • Work with your team to develop a testing roadmap for your categories
  • Keep up to date with search engine and PPC industry trends and developments
  • Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations
  • Review and advise their team on findings from monthly account audits
  • Generate innovative ideas to challenge and reshape existing best practices
  • Build strong relationships with Business Development, working collaboratively to improve and grow owned categories
  • Directly manage one or more search specialists, providing guidance and performance feedback through regular one-on-one meetings and formal reviews
  • Establishing a coaching and development mindset in your team
  • Delivering or facilitating training and development for your team
  • Setting OKRs and conducting quarterly reviews for your team
  • Ensure the team is managing their paid search accounts at the highest standard.

Requirements

  • Proven 5+ years’ experience in PPC/SEM working on Google and Microsoft ads
  • At least 2 years of line management experience
  • Proficiency in managing large-scale PPC accounts
  • Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools
  • Experience using external competitive research tools such as SEM Rush
  • Proven experience using smart bidding strategies
  • You enjoy working in a team environment and look forward to supporting the business to meet required goals.
Benefits
  • Equal employment opportunities for all employees and applicants
  • Prohibits discrimination and harassment of any type

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
PPCSEMGoogle AdsMicrosoft Adssmart bidding strategieswebsite analysisdata-driven analysiscampaign managementperformance optimizationtesting roadmap
Soft skills
leadershipteam managementcoachingdevelopment mindsetrelationship buildingcollaborationcommunicationperformance feedbacktraining facilitationstrategic planning