Forager

Product Marketing

• Build and maintain the TAM
• Define ICP, segmentation, and targeting
• Create an evergreen system to identify high-fit accounts
• Develop account scoring (Tier 1 / Tier 2 / Tier 3)
• Own the outbound motion
• Design messaging and sequences (email + LinkedIn)
• Work directly with SDR to improve reply rates and meeting conversion
• Run weekly experiments (targeting, messaging, offers)
• Build the GTM system
• Connect TAM → CRM → outbound workflows
• Ensure accounts and contacts are enriched and up to date
• Define tracking for pipeline and engagement
• Develop signal-driven outreach
• Identify triggers (hiring, product launches, funding, etc.)
• Build a system to prioritize accounts based on signals
• Create playbooks and enable the team
• Develop repeatable ABM playbooks (1:1 and scaled)
• Build messaging templates and objection handling
• Train SDRs and document processes for scale
• Support deal execution
• Help create assets (case studies, calculators, data samples)
• Incorporate sales feedback into messaging and targeting

GTM Growth Lead – ABM

Business Development Rep

• Own inbound qualification: respond quickly, run first-touch qualification, and disposition leads cleanly.
• Run outbound ABM prospecting: email + LinkedIn + calling to engage target accounts and build pipeline.
• Build and maintain target lists: help develop and maintain a Tier 1/Tier 2 TAM, including buyer committee contacts (DMs, champions, technical evaluators).
• Research and personalize: use triggers (hiring, funding, product launches, integrations, etc.) to tailor outreach and improve engagement.
• Qualify and set high-quality meetings: book meetings for the CEO/AE with clear ICP/BANT context and next steps - ideally for higher-ACV opportunities.
• Maintain strong CRM hygiene: accurate activity logging, notes, dispositions, source attribution, and reporting.
• Experiment and iterate: continuously test messaging, sequences, offers, and segments; track results and apply learnings.
• Use automation responsibly: leverage AI and outbound tools (e.g., Clay and sequencing tools) to scale without sacrificing quality.
• Weekly Reporting: present updates in weekly Sales/Marketing/Team meetings (pipeline created, leading indicators, learnings, next experiments).

GTM Growth Lead – ABM

SDR / BDR – Outbound ABM, Inbound Qualification