Forager

GTM Growth Lead – ABM

Forager

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Build and maintain the TAM
  • Define ICP, segmentation, and targeting
  • Create an evergreen system to identify high-fit accounts
  • Develop account scoring (Tier 1 / Tier 2 / Tier 3)
  • Own the outbound motion
  • Design messaging and sequences (email + LinkedIn)
  • Work directly with SDR to improve reply rates and meeting conversion
  • Run weekly experiments (targeting, messaging, offers)
  • Build the GTM system
  • Connect TAM → CRM → outbound workflows
  • Ensure accounts and contacts are enriched and up to date
  • Define tracking for pipeline and engagement
  • Develop signal-driven outreach
  • Identify triggers (hiring, product launches, funding, etc.)
  • Build a system to prioritize accounts based on signals
  • Create playbooks and enable the team
  • Develop repeatable ABM playbooks (1:1 and scaled)
  • Build messaging templates and objection handling
  • Train SDRs and document processes for scale
  • Support deal execution
  • Help create assets (case studies, calculators, data samples)
  • Incorporate sales feedback into messaging and targeting

Requirements

  • Proven experience building **outbound / ABM pipeline**
  • Track record of generating **qualified meetings or pipeline**
  • Strong understanding of ICP, targeting, and messaging
  • Hands-on operator (not just strategy)
  • Comfortable working in a fast-paced startup
  • Deep experience with Clay, Sales Nav, or sequencing tools
  • Experience with SaaS platforms (GTM, recruiting, data, AI)
  • Experience training SDRs and building playbooks
Benefits
  • Build the outbound GTM engine from scratch
  • Work directly with the founder
  • High ownership and visible impact on revenue
  • Opportunity to shape how the company scales
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
outbound pipelineABM pipelineaccount scoringmessagingsegmentationtargetingplaybookssignal-driven outreachobjection handlingdeal execution
Soft Skills
hands-on operatorcomfortable in fast-paced environmenttrainingdocumentationteam enablement