Fluent, Inc

Director, Marketing Operations – HubSpot

Fluent, Inc

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $140,000 - $160,000 per year

Job Level

Lead

About the role

  • Serve as the primary owner of HubSpot, including CRM architecture and object model, lifecycle stages and definitions, automation, workflows, and routing, integrations, permissions, and governance.
  • Proactively evolve HubSpot as Fluent’s GTM motion, product mix, and customer lifecycle change.
  • Establish best practices for CRM usage across Marketing and Sales to ensure adoption and maintain data hygiene.
  • Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, and measurement.
  • Design and maintain dashboards for campaign performance, funnel conversion, pipeline influence, and channel efficiency.
  • Enable marketing leaders by translating strategy into a scalable system design.

Requirements

  • 8–12+ years of experience in Marketing Operations or Marketing Systems.
  • Deep, hands-on expertise with HubSpot (required).
  • Strong understanding of B2B funnels, lifecycle marketing, and attribution.
  • Experience partnering with senior stakeholders and cross-functional teams.
  • Prior people management experience preferred, but not required immediately.
  • Highly analytical, process-oriented, and detail-driven.
  • Comfortable operating in ambiguity and building structure where it doesn’t yet exist.
Benefits
  • Competitive compensation
  • Ample career and professional growth opportunities
  • New Headquarters with an open floor plan to drive collaboration
  • Health, dental, and vision insurance
  • Pre-tax savings plans and transit/parking programs
  • 401K with competitive employer match
  • Volunteer and philanthropic activities throughout the year
  • Educational and social events
  • The amazing opportunity to work for a high-flying performance marketing company!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM architectureobject modelautomationworkflowsintegrationsdata hygienedashboard designcampaign performance measurementfunnel conversionchannel efficiency
Soft skills
analyticalprocess-orienteddetail-drivencomfortable operating in ambiguitybuilding structure