Flow

Head of Marketing

Flow

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

About the role

  • The Head of Marketing is responsible for building and executing a measurable, outcome-driven marketing engine that directly supports company growth.
  • This role is not purely strategic — it is delivery-oriented, KPI-led, and deeply connected to revenue, pipeline, and product adoption.
  • A leader who understands how to translate complex industrial and technical products into compelling narratives, while also owning execution across content, campaigns, and events.
  • This person will balance strategic direction with hands-on leadership, ensuring marketing initiatives are delivered on time, measured rigorously, and continuously improved.
  • The Head of Marketing will work closely with Sales, Product, and Leadership to align go-to-market execution with FlowFuse’s growth objectives, supporting the full funnel from awareness through expansion.

Requirements

  • Proven experience leading marketing in a B2B SaaS or technology startup environment.
  • Strong KPIs orientation and ability to drive measurable impact on funnel and revenue metrics.
  • Demonstrated success with content-based marketing, GTM campaigns, and event execution.
  • Experience managing a small team with a focus on execution, mentorship, and performance.
  • Excellent communication skills, with ability to influence cross-functional partners.
  • Comfortable iterating rapidly and adjusting tactics based on data and real-time feedback.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingSaaS marketingcontent-based marketinggo-to-market (GTM) campaignsevent executionKPI measurementfunnel metricsrevenue metricsdata analysisperformance management
Soft Skills
leadershipcommunicationinfluencementorshipexecution focusstrategic thinkingadaptabilitycollaborationproblem-solvingtime management