Product Marketer

Flow

full-time

Posted on: 1/13/2026

Location Type: Remote

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About the role

Develop and execute marketing strategies that drive adoption and growth of the FlowFuse platform
Work closely with product, engineering, and sales to understand and shape product roadmap, target audience, and market trends
Communicate the value of FlowFuse to target audience and support business growth through product marketing
Define and refine product positioning and messaging for FlowFuse
Translate complex technical capabilities into clear narratives
Measure launch performance, capture learnings, and iterate on GTM playbooks
Create and maintain high-impact assets such as product pages, one-pagers, decks, case studies, demos, and release notes
Manage content syndication partnerships and evaluate ROI of third-party lead generation programs
Analyze campaign performance data to optimize programs

Proven experience in product marketing, preferably in a B2B SaaS environment
Familiarity with the industrial sector, IIoT, IoT or similar domains
Strong understanding of software development, deployment, and management
Experience in B2B demand generation, marketing operations, or funnel management
Proficiency with HubSpot, including workflows, lead scoring, email automation, and reporting
Strong analytical skills to measure effectiveness, analyze funnel metrics, identify bottlenecks, and optimize campaigns
Experience designing and executing email nurture campaigns with proven lead-to-opportunity conversion results
Node-RED knowledge and familiarity is a plus.

Benefits

Tip: use these terms in your resume and cover letter to boost ATS matches.

product marketingB2B SaaSdemand generationmarketing operationsfunnel managementanalytical skillsemail nurture campaignsNode-RED

communicationcollaborationanalytical thinking