Floowi Inc

Product Marketing Specialist

Floowi Inc

full-time

Posted on:

Location Type: Remote

Location: Colombia

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop and maintain product positioning, messaging frameworks, and value propositions across multiple buyer personas and market segments
  • Build and manage a comprehensive sales enablement library, including battlecards, case studies, ROI tools, and sales scripts to support complex B2B sales cycles
  • Create high-quality thought leadership content such as ebooks, whitepapers, and industry reports based on research, data analysis, and stakeholder interviews
  • Plan and develop educational webinar content, including topics, scripts, presentation materials, and follow-up assets to drive lead generation
  • Write and optimize conversion-focused landing pages, campaign messaging, and persona-specific content aligned with marketing and sales objectives
  • Track content and campaign performance metrics, using insights to refine messaging strategies and improve pipeline impact

Requirements

  • Proven experience in product marketing, positioning, and go-to-market strategy within B2B SaaS or fintech environments
  • Strong background in sales enablement, including creation of materials that support multi-persona, long-cycle B2B sales processes
  • Expertise in conversion copywriting using established frameworks (e.g., AIDA, PAS, StoryBrand) and adapting messaging for financial audiences
  • Experience producing long-form content (5,000–10,000 words) supported by research, data synthesis, and industry insights
  • Knowledge of wealth management, financial advisory, compliance, and regulatory environments, including familiarity with industry terminology and concepts
  • Ability to manage multiple content and marketing projects simultaneously, coordinating across cross-functional teams
  • Experience using tools such as HubSpot and Google Drive for content organization and sales enablement
  • Strong analytical skills with experience tracking performance metrics such as MQLs, downloads, and pipeline influence
Benefits
  • Remote-first flexibility. Work from anywhere.
  • A monthly flexible benefits budget, in addition to your salary.
  • PTO and paid U.S. holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategysales enablementconversion copywritinglong-form content productiondata analysiscontent optimizationperformance metrics trackingresearch synthesiscampaign messaging
Soft Skills
project managementcross-functional coordinationanalytical skillscommunicationlead generation