FLiiP

Social Media Manager

FLiiP

full-time

Posted on:

Location Type: Remote

Location: Canada

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About the role

  • Own FLiiP’s Social Channels
  • Manage day-to-day publishing and performance on Instagram, Facebook, LinkedIn, and TikTok.
  • Maintain a consistent posting rhythm so social never goes dark.
  • Ensure all channels reflect a clear, cohesive brand story for FLiiP.
  • Build and Run the Social Content Calendar
  • Plan monthly and weekly content calendars aligned with campaigns, launches, events, and the broader GTM plan.
  • Balance brand, educational, behind-the-scenes, and conversion-oriented content.
  • Proactively surface ideas and themes that will resonate with commercial gym operators.
  • Create and Edit Content
  • Script, shoot, or direct short-form videos (talking head, screen-record, carousels, simple explainers, customer highlights, UGC-style clips).
  • Edit clips, add captions, overlays, and hooks using simple, modern tools.
  • Repurpose existing assets (webinars, blog posts, product demos, podcasts, customer calls) into platform-native content.
  • Collaborate Across the Growth & Content Team
  • Work closely with the Growth Marketing Manager, Content Marketing Manager, and Brand Designer to turn core messages and campaigns into social-first content.
  • Translate product and GTM priorities into content that feels organic to each platform.
  • Coordinate timelines and assets so social is tightly connected to launches, events, and outbound campaigns.
  • Grow and Engage the Audience
  • Focus on top-of-funnel metrics: followers, reach, saves, shares, and profile visits from our ICP.
  • Actively engage with gym owners, operators, partners, and influencers through comments, DMs, and community interactions.
  • Experiment with content formats, hooks, and posting times to learn what works and scale it.
  • Leverage AI and Modern Tools
  • Use AI tools (for example ChatGPT, Descript, OpusClip, CapCut, etc.) to accelerate scripting, caption writing, clipping, and repurposing.
  • Build repeatable workflows so you can go from raw idea or long-form asset to multi-platform content in a structured way.
  • Measure, Learn, and Iterate
  • Track channel performance and content performance using native analytics and reporting tools.
  • Report on what is working, what is not, and what you will test next.
  • Use data to refine the calendar, creative angles, and content mix.

Requirements

  • 3–5 years of experience managing and creating content for social media, ideally for a B2B SaaS, creator-led brand, or fast-moving startup.
  • Proven track record of growing and engaging audiences on at least two of: Instagram, TikTok, LinkedIn, Facebook, Reddit.
  • Strong hands-on skills in short-form video creation: scripting simple concepts, recording, basic editing, adding captions and overlays.
  • Experience using social media scheduling and management tools (for example Meta Business Suite, Later, Hootsuite, or similar).
  • Comfortable using AI tools to speed up ideation, scripting, clipping, and repurposing content.
  • Able to translate technical or product-heavy topics into simple, clear, and engaging social content.
  • Highly organised, with the ability to manage a content calendar and hit publishing deadlines without constant supervision.
  • Operates like an owner: proactive, accountable, and motivated by results, not just activity.
  • Strong written and spoken English.
  • Nice to Have:
  • Deep personal interest in fitness: you lift, train, coach, or are an active member of gym culture and understand how gyms actually run.
  • Experience creating content for small business owners, franchises, or gyms and fitness studios.
  • Previous work with brands selling into the fitness, sports, or wellness space.
  • Basic design skills using tools like Canva or Figma to create or tweak social assets.
  • Experience collaborating with performance or growth teams so social content supports lead generation and pipeline, not only brand.
Benefits
  • Competitive compensation package
  • 100% remote-first work (Canada-based role)
  • Health & Insurance Benefits: FLiiP covers 50% of group plan premiums
  • A fast-moving, execution-first culture where experiments are welcomed and speed is celebrated
  • A high-leverage role with full ownership of your stack, strategy, and roadmap
  • A tight-knit team, direct collaboration with executive leadership, and the chance to shape a category-defining product
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcontent creationshort-form video creationscriptingeditingdata analysiscontent calendar managementaudience engagementcopywritingrepurposing content
Soft Skills
organizational skillsproactiveaccountabilitymotivationcommunication skillscollaborationcreativityadaptabilitytime managementproblem-solving