GTM Lead
Flagright
full-time
Posted on:
Location Type: Remote
Location: Utah • United States
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Job Level
Tech Stack
About the role
- Define product positioning and value propositions
- Create messaging frameworks by vertical, segment, persona, and channel
- Maintain a consistent narrative across the revenue organization
- Define target segments, buyer personas, and priority verticals
- Identify adjacent segments and emerging market opportunities
- Guide BDR targeting and campaign prioritization
- Support enterprise opportunities with deal strategy and positioning
- Help structure RFP responses and requirement definitions
- Design competitive minefields that expose competitor weaknesses
- Build sales playbooks, battlecards, and enablement materials
- Train AEs and BDRs on messaging and competitive positioning
- Track competitors and market dynamics
- Maintain competitor positioning frameworks
- Gather insights from prospects, customers, and sales teams
- Translate market feedback into inputs for product development
Requirements
- 4+ years of experience in product marketing, GTM strategy, or enterprise SaaS enablement
- Experience working with enterprise sales teams and complex deal cycles
- Ability to translate technical products into clear commercial narratives
- Experience building segmentation frameworks, sales playbooks, and competitive positioning
- Strong written and verbal communication skills
- Based in Salt Lake City with right to work in the USA (visa sponsorship not available)
- Willing and able to travel up to 30% of the time
Benefits
- Leadership position with direct exposure to leadership and influence on GTM strategy
- Product with clear, real-world differentiation
- High-bar environment focused on execution, learning, and continuous improvement
- Get equity from day 1 at a Y Combinator startup
- Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
- Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingGTM strategyenterprise SaaS enablementsegmentation frameworkssales playbookscompetitive positioningdeal strategyRFP responsesmessaging frameworksbuyer personas
Soft Skills
strong written communicationstrong verbal communicationtrainingcollaborationinsight gatheringnarrative developmentmarket feedback translationstrategic thinkingproblem-solvingadaptability