Lead audience segmentation, targeting, content creation, deployment, analytics, and advertising campaign optimization.
Monitor digital campaign performance and identify optimization opportunities, recalibrate targeting, messaging, and creative assets based on audience behavior and responses to maximize ROI.
Leverage data, analytics, and customer insights to implement strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to member segments while enhancing engagement, loyalty, and lifetime value.
Work cross-functionally and with our external partners to design, develop, and optimize website and landing pages, ensuring a seamless, user-friendly experience.
Achieve established growth marketing goals regarding leads at all funnel stages, website visitors, SEO rankings, and other program goals.
Use innovative, data-informed approaches to drive audience development across email, SMS, social and emerging platforms.
Forge and maintain strategic social partnerships to amplify brand presence and engagement.
Strategize and roadmap social initiatives, ensuring alignment with broader business goals.
Conceptualize and implement robust test-and-learn digital roadmaps to drive incremental growth and innovation.
Identify and maintain the relationship with marketing technology stack providers to deliver a best-in-class digital experience for current and potential members and aid in reaching organizational KPIs.
Perform other tasks as required.

Requirements

Bachelor's degree in Marketing, Communications, Computer Science, Business or related field; MBA preferred.
A minimum of 5 to 7 years of work-related experience in a full-service financial institution or experience in a related position in a related field highly preferred. 2 years in a supervisory capacity required.
Proficiency with social media scheduling and analytic tools required.
Proficiency with SEO, WordPress, HTML or similar required.
Working knowledge of Credit Union or banking products and services, procedures and guidelines, and field of membership requirements.
Thorough knowledge of regulations applicable to essential responsibilities.
Effective communication skills across all levels of audience.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

audience segmentationcontent creationcampaign optimizationdigital analyticsSEOWordPressHTMLdata-informed strategiestest-and-learn methodologiesmarketing technology stack

Soft skills

effective communicationcross-functional collaborationstrategic thinkingrelationship managementinnovationaudience developmentleadershipproblem-solvingadaptabilityengagement enhancement

Certifications

Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Computer ScienceBachelor's degree in BusinessMBA