First Due

Growth Marketing

• Lead all performance marketing and digital optimization initiatives
• Own First Due website, performance marketing channels, SEO, and generative search optimization
• Build scalable demand generation strategies across acquisition and expansion
• Partner cross-functionally with product, content, and sales to develop campaigns
• Use analytics, AI-driven tools, and automation to drive measurable growth
• Architect growth marketing strategy for acquisition and customer expansion
• Build and manage integrated campaigns across SEM, SEO, ABM, email, webinars, paid syndication, social, events, and customer marketing
• Implement and optimize lead-to-opportunity funnel and conversion rate optimization
• Launch and maintain content optimization for generative search
• Plan, execute, and optimize paid campaigns across search, social, video, programmatic, and emerging platforms
• Oversee site updates, UX improvements, and technical benchmarking
• Maintain reporting dashboards for campaign performance, SEO, and site metrics
• Partner with operations to build predictable growth engine
• Work closely with product marketing, content, design, and sales; support sales enablement
• Mentor and manage marketing staff and oversee vendors and agencies
• Provide training on tools, platforms, and marketing best practices

Director of Growth Marketing

Implementation Specialist

• Work with customers across Fire, EMS and Office of Emergency Management to implement and set up the First Due Platform
• Ensure customer implementations stay on track and are delivered on time with high quality
• Manage implementation of customers from contract to launch
• Oversee Customer Success and Engineering staff on implementation to ensure on-time delivery
• Develop project plans, track progress, and monitor roadblocks during implementation
• Coordinate with partners and other organizations
• Document data requirements and process workflows
• Report regularly on status of implementations and potential issues
• Identify key weaknesses and failure points in current implementation plans and spearhead process improvements

First Due

Director of Growth Marketing

Implementation Manager

Trainer, Content Developer