Fire&Spark

Project Manager

• Implement and oversee the go-to-market strategy for SEO agency’s demand generation campaigns
• Manage a range of marketing initiatives, including events, webinars, content projects, and partnership activations
• Develop project plans for go-to-market campaigns
• Oversee logistics, promotion, and execution for digital and in-person events
• Manage and maintain the marketing calendar, aligning projects with campaign priorities and deadlines
• Coordinate webinar production and follow-up processes
• Collaborate with content creators and SEO team to schedule and publish materials
• Track and analyze performance data for ongoing campaigns
• Manage email campaigns in Active Campaign and coordinate with the sales team
• Work with vendors to produce marketing assets that meet brand standards
• Identify opportunities to improve workflows using AI tools and marketing automation
• Support cross-functional communication to keep all projects on time and within scope.

Project Manager – Marketing Operations

SEO Marketing

• Conduct a thorough analysis of client projects, identifying risks, challenges, opportunities, successes, and areas for improvement, and collaborate with the Client Services Manager to address them effectively.
• Proactively develop, adapt, and evolve SEO strategies to meet the unique needs of our diverse client base.
• Serve as the go-to resource for SEO strategy-related inquiries, providing expert guidance and support to both internal team members and clients.
• Collaborate with analysts to create high-quality, actionable deliverables.
• Develop and execute link-building campaigns to enhance the visibility and authority of client websites.
• Cultivate and maintain strong relationships with clients, ensuring their satisfaction and retention.
• Utilize tools such as Google Analytics, Search Console, Ahrefs, Moz, Screaming Frog, SEMRush, and others to identify opportunities and drive new initiatives.

SEO Strategist

• Keyword research
• On-page optimization
• Learning technical SEO
• Delivering documents with well-researched and data-backed SEO recommendations
• Google Analytics research
• Competition research

Part-Time SEO Analyst

• Implement and oversee the go-to-market strategy for demand generation campaigns
• Manage a range of marketing initiatives, including events, webinars, and content projects
• Oversee logistics, promotion, and execution for digital and in-person events
• Manage and maintain the marketing calendar aligning projects with priorities and deadlines
• Coordinate webinar production and follow-up processes
• Collaborate with content creators and the SEO team
• Track and analyze performance data for ongoing campaigns
• Manage email campaigns in Active Campaign

Marketing Project Manager

• Monitor SEO data to ensure marketing success for clients
• Execute on the agency's established SEO strategies
• Proactively develop, adapt, and refine SEO strategies to meet diverse client needs
• Direct a team of project managers and analysts on the execution of the SEO strategy
• Work with analysts to create high-quality and actionable deliverables that clients will love
• Stay up-to-date on marketing trends, Google algorithm updates, and SEO best practices
• Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, and more to uncover opportunities and drive results
• Maintain strong client relationships by addressing client concerns regarding the strategy, execution, and results of marketing campaigns

Junior SEO Strategist

Digital Marketing

• Lead client engagements, proactively solving issues with client projects and ensuring goals are met
• Work with the project strategists team to monitor, measure and analyze account performance, communicating findings, insights and recommendations on a regular basis
• Contribute to the continual improvement of Fire&Spark’s project management capabilities and best practices
• Manage analysts to ensure deadlines are hit
• Manage project resources against defined budgets
• Recruit and manage external contractors and freelancers
• Train junior team members
• Lead regular internal and client meetings
• Assist in preparing high-quality, detailed analyses and reports using Excel
• Coordinate with clients and teammates to execute on the SEO strategy effectively and efficiently
• Collaborate with marketing and sales team to improve the ways we communicate our expertise and attract stellar clients

Digital Marketing Project Manager

Part-Time SEO Strategist

• Keyword research
• On-page optimization
• Learning technical SEO
• Delivering documents with well-researched and data-backed SEO recommendations
• Google Analytics research
• Competition research
• Manage own accounts with autonomy, support from team
• Apply analytical methods to digital campaigns
• Deliver marketing materials meeting client expertise
• Collaborate with project managers and SEO strategists
• Hit deadlines and proactively solve issues