Finisterre

Digital Marketing Lead

Finisterre

full-time

Posted on:

Location Type: Hybrid

Location: St Agnes • United Kingdom

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Salary

💰 £36,000 per year

Job Level

Senior

About the role

  • Working with Digital team to deliver a global paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat!).
  • Strategically lead and optimise Paid Media (Search, Youtube & Display) in-house, while driving technical and bidding excellence. Responsible for budgets, creative updates, reporting and testing new strategies.
  • Leading Change & GenAI Innovation in Search, pioneer the adoption of GenAI within Paid Search to enhance campaign strategy, automation, and performance — positioning our team at the forefront of data-driven marketing excellence.
  • Inspire internal teams and stakeholders with the transformative potential of AI-powered, integrated Search solutions that drive measurable commercial impact.
  • Supporting customer insights through consistent data analysis and reporting. You are able to take complex data and turn it into actionable insights that drive business results.
  • Deep dive into incrementality and attribution using various reporting platforms (First & last click) Fospha, GA4 & Google Ads, while ensuring campaigns/strategies are implemented correctly and making sure all campaigns are optimised efficiently to achieve set paid and customer KPIs.
  • Responsible for managing feed agency and making sure everything is pulling through on GMC as it should be.
  • Maintaining strong relationships with Google platform managers.
  • Supporting other paid channels & SEO making sure strategy is aligned with Paid Search.
  • Responsible for weekly and monthly reporting on all spend and the results, ensuring that the most appropriate metrics are used.
  • Working closely with internal teams, especially Ecom and CRM, to ensure end-to-end ad journey is as efficient as it could be, from the audience we’re targeting to on-site experience.

Requirements

  • Relevant aspiration and interest in being part of a multi-channel retail business
  • Experienced in the world of Performance & Brand Digital Marketing, specifically Paid Media.
  • 4 years+ hands-on expertise across Paid Media (Google & Bing) and emerging search technologies (LLM/AI-powered), with a proven ability to plan, execute, and optimise full-funnel campaigns on Google.
  • Strong analytical and excel skills, experienced using Google Analytics 4 and working with MMMs.
  • Excellent and clear communicator and confident presenting to internal teams.
  • Ability to think creatively and innovatively.
  • Team player, that’s highly organised and able to adapt in fast-paced environment.
  • Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
  • Commitment to inclusivity and sustainability, and social and environmental sustainability
  • Passion, energy and aspiration in line with Finisterre values, products, brand and customers
  • Excellent interpersonal skills and ability to work in a team
  • Thrives on positive change and able to manage self under pressure
  • Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
Benefits
  • 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for part time employees)
  • Additional holidays for length of service
  • Your birthday day off
  • Up to 3 days of paid volunteering – we will support you in giving back to communities and causes
  • A discretionary bonus scheme, based on company performance
  • A pension scheme with Nest
  • 60% product discount for personal and gift use
  • 30% Friends and Family product discount
  • Enhanced Family Leave policies to support you in growing your family
  • Life assurance with access to an online wellbeing platform which includes, an employee assistance program, virtual GP appointments, digital gym, and a range of perks
  • Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
  • Regular company and team social events
  • Various discounts from our B Corp community
  • Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development.
  • An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting
  • And so much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid MediaSearch MarketingYouTube AdvertisingDisplay AdvertisingGoogle AdsBing AdsGoogle Analytics 4IncrementalityAttributionData Analysis
Soft Skills
Excellent CommunicationCreative ThinkingTeam PlayerOrganizational SkillsAdaptabilityInterpersonal SkillsPresentation SkillsAbility to Manage Under PressureWillingness to Accept FeedbackCommitment to Inclusivity