Finisterre

Digital Marketing

• Working with Digital team to deliver a global paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat!).
• Strategically lead and optimise Paid Media (Search, Youtube & Display) in-house, while driving technical and bidding excellence. Responsible for budgets, creative updates, reporting and testing new strategies.
• Leading Change & GenAI Innovation in Search, pioneer the adoption of GenAI within Paid Search to enhance campaign strategy, automation, and performance — positioning our team at the forefront of data-driven marketing excellence.
• Inspire internal teams and stakeholders with the transformative potential of AI-powered, integrated Search solutions that drive measurable commercial impact.
• Supporting customer insights through consistent data analysis and reporting. You are able to take complex data and turn it into actionable insights that drive business results.
• Deep dive into incrementality and attribution using various reporting platforms (First & last click) Fospha, GA4 & Google Ads, while ensuring campaigns/strategies are implemented correctly and making sure all campaigns are optimised efficiently to achieve set paid and customer KPIs.
• Responsible for managing feed agency and making sure everything is pulling through on GMC as it should be.
• Maintaining strong relationships with Google platform managers.
• Supporting other paid channels & SEO making sure strategy is aligned with Paid Search.
• Responsible for weekly and monthly reporting on all spend and the results, ensuring that the most appropriate metrics are used.
• Working closely with internal teams, especially Ecom and CRM, to ensure end-to-end ad journey is as efficient as it could be, from the audience we’re targeting to on-site experience.

Digital Marketing Lead