Finisterre

Community Manager

• Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships)
• Cultivate, grow, and manage relationships with key NGO partners, e.g. Surfrider Foundation, Save the Waves, etc.
• Manage ambassador relationships for NA content, credibility and omni-channel pull-through including in-store wholesale events to drive revenue growth and sell-through
• Deliver a North American marketing strategy that focuses on Community, whilst guiding both CRM and Paid Digital channels too (these are run out of HQ currently)
• Work with channel partners on local market insight to help drive results
• Deliver storytelling and content for NA audiences – translating UK content and assets and creating regional content when appropriate / needed
• Lead local brand management – understanding brand perception, and helping to shape it as we grow the market
• Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations
• Support wholesale growth while aligning wholesale and DTC efforts
• Monitor and report on opportunities to enhance omni-channel performance
• Create and execute on a localized PR and influencer strategy in partnership with our NA based PR agency and the Head of Global Community

Community Marketing Manager