Community Marketing Manager

Finisterre

Community Marketing Manager for Finisterre focusing on brand awareness and customer acquisition in North America. Leading community marketing strategies and relationships with NGOs and ambassadors.

Posted 7/27/2026full-timeRemote • California, Idaho, Illinois, Maine, Maryland, Oregon, Texas, Utah, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in community marketing and brand management within the retail sector, with a strong focus on building relationships and driving revenue growth through strategic partnerships and localized content creation.

Highest-signal resume keywords

Community MarketingBrand ManagementStrategic Thought-ProcessLeadership SkillsRetail Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyContent CreationOmni-Channel PerformanceRetail Clinics ManagementEvent Management

Soft Skills

Great Communication SkillsWorld-Class People SkillsEntrepreneurial SpiritStrong Sense of Personal ResponsibilityAbility to Operate Solo

Industry Keywords

NGO PartnershipsSurf IndustryCommunity-Led EventsWholesale GrowthDTC Efforts

About the role

Key responsibilities & impact

Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships)
Cultivate, grow, and manage relationships with key NGO partners, e.g. Surfrider Foundation, Save the Waves, etc.
Manage ambassador relationships for NA content, credibility and omni-channel pull-through including in-store wholesale events to drive revenue growth and sell-through
Deliver a North American marketing strategy that focuses on Community, whilst guiding both CRM and Paid Digital channels too (these are run out of HQ currently)
Work with channel partners on local market insight to help drive results
Deliver storytelling and content for NA audiences – translating UK content and assets and creating regional content when appropriate / needed
Lead local brand management – understanding brand perception, and helping to shape it as we grow the market
Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations
Support wholesale growth while aligning wholesale and DTC efforts
Monitor and report on opportunities to enhance omni-channel performance
Create and execute on a localized PR and influencer strategy in partnership with our NA based PR agency and the Head of Global Community

Requirements

What you’ll need

4+ years’ experience working in retail brands on community marketing channels
Exceptional leadership skills
Proven brand-builder with surf/outdoor industry roots and genuine community credibility
Comfortable operating solo and cross-functionally with UK HQ across a time difference
Strong understanding of overall marketing – with a specialism in community channels and wholesale
Strong strategic thought-process
Great communication skills
Great taste - you intuitively understand what is on and off brand for Finisterre
World-class people skills
An entrepreneurial spirit
A strong sense of personal responsibility
Willingness and ability to travel as a key part of the role, both within the US and internationally
Willingness to sometimes flex work across time zones to facilitate collaboration

Benefits

Comp & perks

15 days paid time off (PTO) per year
Employer contribution to healthcare
A chance to join our 401k scheme
A chance to grow and develop yourself along an exciting progression path while working with a fast-growing B Corp certified business with a great culture and an exciting purpose
Opportunity to collaborate with a diverse community of people with a shared mission
60% product discount for personal and gift use
Various discounts from our B Corp community
Access our online Learning Library and company-wide training sessions delivered by both internal and external trainers to support you in your ongoing development