Own and operate Findigs' full paid program across Google Search, Google Demand Gen, LinkedIn, and Meta, with direct accountability for cost-per-pipeline and marketing-influenced revenue.
Build every campaign from scratch: keyword strategy, audience segmentation, ad creative, landing page alignment, bidding strategy, and continuous A/B testing across every variable.
Use Claude Code and AI tools to build automated workflows for ad copy generation, creative variant production, and campaign analysis — more experiments, less manual work.
Manage a growing monthly budget ($20K to $60K) with a disciplined ROI framework and clear calls on when to scale and when to cut.
Continuously identify and test new channels beyond core paid: newsletter sponsorships, PropTech publications, podcast placements, and community advertising where property managers spend time.
Build a structured experimentation framework: set a hypothesis, run a time-boxed test, measure against pipeline contribution, make a clear invest or cut decision.
Build Findigs' lead scoring program from scratch: design the model, define the signals, implement it in HubSpot, and maintain it as the business evolves.
Build an intent signal and account prioritization system that surfaces in-market accounts and delivers that intelligence to the SDR team in a format they can act on immediately.
Own the MQL-to-SQL handoff framework and maintain a tight weekly feedback loop with SDRs to keep the scoring model calibrated.
Build and run integrated demand gen programs across paid, organic, email, and partner channels with attribution back to pipeline at every stage.
Design nurture flows that surface leads back to the SDR team at the right moment.
Partner with the Senior PMM on messaging and feed campaign data back into positioning decisions.
Own organic search strategy end to end: technical SEO, content for high-intent queries, and keyword prioritization across the funnel.
Lead Findigs' AEO program so that when property managers ask ChatGPT, Perplexity, or Google AI Overviews about tenant screening, Findigs is in the answer.
Track AI search share of voice as a core metric alongside traditional organic rankings.
Own the growth tech stack: HubSpot, Salesforce, attribution tooling, and analytics infrastructure.
Build dashboards that show pipeline contribution and CAC honestly
Run structured experiments, document learnings, and use AI to make the function faster without needing Engineering support.

Requirements

4+ years of B2B SaaS growth marketing experience with direct, hands-on ownership of performance marketing programs and pipeline metrics. You have done the work, not directed others doing it.
Proven experience running Google Search, Google Demand Gen, LinkedIn Ads, and Meta in a B2B context. You have built campaigns from scratch and can speak to what worked, what did not, and why.
Experience building growth infrastructure from scratch, ideally at a Series A or B company where you were the first, or one of the first, growth hires. You know what it feels like to start from zero.
Hands-on experience building or operating lead scoring models, intent signal programs, or account prioritization systems in partnership with an SDR or sales team.
Proficiency with HubSpot (marketing automation, workflows, lead scoring, reporting) and Salesforce (CRM, pipeline reporting, lead routing).
Real working knowledge of SEO and the AI search landscape: you understand how ChatGPT, Perplexity, and Google AI Overviews surface content, and you have thought seriously about how to earn visibility there.
Strong analytical skills: you live in the data, can build attribution models, and know the difference between a metric that matters and one that flatters.
A bias for action and comfort with ambiguity: you would rather ship a 90% campaign and optimize it than wait for perfect.

Benefits

Location: We operate on a hybrid schedule (3 to 4 days in-office per week), with in-office days at our newly renovated NoHo office.
Mission-Driven Culture: A collaborative, high-impact workplace where we challenge each other to grow, innovate, and drive meaningful change.
Competitive Compensation: Competitive base salary, performance-based bonus tied to pipeline and revenue outcomes, and Pre-IPO equity. This role is built for someone who wants their compensation to reflect the impact they drive.
Generous Time Off: We trust our team to manage their own time and workload. That's why we offer an Unlimited Paid Time Off (PTO) policy, allowing you to take the time you need to rest and recharge. We also observe all-company holidays.
Wellness Perks: Health benefits, 401(k) matching up to 4%, monthly gym stipend, and lunch provided every day.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B SaaS growth marketingperformance marketinglead scoring modelsintent signal programsaccount prioritization systemsSEOattribution modelsA/B testingcampaign analysiskeyword strategy

Soft Skills

analytical skillsbias for actioncomfort with ambiguitycollaborationcommunicationproblem-solvingdecision-makingcreativityadaptabilitystrategic thinking