Findigs, Inc.

Product Marketing

• Own Findigs' core positioning and messaging at the platform and segment level: how we're different, why it matters, and who we're talking to.
• Translate complex data, screening workflows, and AI-driven decisioning into clear, compelling narratives for property managers, enterprise operators, and renters.
• Maintain and evolve messaging across product tiers, segments, and lifecycle stages as the platform grows.
• Lead end-to-end GTM strategies for new features and platform evolutions, from early discovery through launch and post-launch optimization.
• Drive alignment across Product, Sales, and CS to ensure focused, timely, and measurable launches.
• Define success metrics for each launch and own the post-launch retrospective.
• Build and maintain a library of high-impact sales assets: battlecards, pitch decks, one-pagers, objection-handling guides, and customer-facing narratives.
• Partner with Sales to understand where deals are won and lost, and build tools that directly address those gaps.
• Ensure consistent messaging across all GTM motions, from SDR outreach to enterprise deal reviews.
• Own Findigs' competitive intelligence program: monitor the landscape, analyze key players, and surface insights that sharpen our differentiation.
• Conduct win/loss analysis to understand why we win and where we're vulnerable, and close those gaps.
• Drive product marketing across the full customer journey: awareness, onboarding, adoption, expansion, and retention.
• Partner with Customer Success to build campaigns and content that drive feature adoption, reduce churn, and create upsell opportunities.
• Build and nurture relationships with key customers who can serve as advisors, reference accounts, and advocates.

Lead Product Marketing Manager

Marketing

• Own Findigs' full event calendar: research, evaluate, and select 10 to 20 events per year based on ICP fit, pipeline potential, and cost efficiency.
• Manage all end-to-end logistics: vendor negotiation, sponsorship agreements, booth design, staffing, travel, and on-site execution.
• Build a standardized GTM activation model for each event: target account list, pre-event SDR and AE outreach, on-site engagement strategy, and a post-event follow-up playbook that moves conversations into pipeline within 5 business days.
• Run a post-event pipeline review with Sales after every major event and make clear invest, adjust, or cut decisions based on actual ROI.
• Use AI tools to accelerate event research, build outreach sequences, generate follow-up content, and reduce manual coordination overhead.
• Produce Findigs-owned events: executive roundtables, customer dinners, property manager meetups, and invite-only experiences that build deep relationships and create pipeline that conferences cannot.
• Own all production logistics from concept to debrief: venue, catering, AV, run of show, and guest experience.
• Partner with the Senior PMM to ensure owned events are a genuine brand and thought leadership moment, not just a social gathering.
• Own and run Findigs' webinar program: topic selection, speaker sourcing, promotion, production, and post-event lead follow-up.
• Design webinars that are genuinely useful to property managers, not marketing pitches, with the goal of becoming a trusted industry resource.
• Build a repeatable production process and track performance against pipeline influence, lead quality, and audience growth.
• Identify and invest in the communities, associations, and industry groups where Findigs' buyers spend time.
• Build Findigs' presence in these communities through content, programming, and authentic relationship-building, not just event appearances.
• Develop and maintain a network of industry contacts, partners, and customer advocates who can amplify Findigs' presence and open doors to new opportunities.
• Create and maintain event-specific sales enablement materials: leave-behinds, one-pagers, demo scripts, and conversation guides tailored to each audience.
• Partner with SDRs on pre-event outreach sequences and post-event follow-up cadences informed by the specific event context.
• Ensure Sales and SDR teams are fully briefed before every event and feed field marketing learnings back into the broader marketing function.
• Co-manage the field marketing budget with the VP of Marketing, with direct accountability for spend efficiency and event-level ROI.
• Build a simple event ROI tracking system that ties spend to pipeline and present a clear read to leadership after each major event.
• Evaluate the full event portfolio quarterly and recommend budget reallocation based on pipeline-to-cost ratio.

Lead Field Marketing Manager

Growth Marketing

• Own and operate Findigs' full paid program across Google Search, Google Demand Gen, LinkedIn, and Meta, with direct accountability for cost-per-pipeline and marketing-influenced revenue.
• Build every campaign from scratch: keyword strategy, audience segmentation, ad creative, landing page alignment, bidding strategy, and continuous A/B testing across every variable.
• Use Claude Code and AI tools to build automated workflows for ad copy generation, creative variant production, and campaign analysis — more experiments, less manual work.
• Manage a growing monthly budget ($20K to $60K) with a disciplined ROI framework and clear calls on when to scale and when to cut.
• Continuously identify and test new channels beyond core paid: newsletter sponsorships, PropTech publications, podcast placements, and community advertising where property managers spend time.
• Build a structured experimentation framework: set a hypothesis, run a time-boxed test, measure against pipeline contribution, make a clear invest or cut decision.
• Build Findigs' lead scoring program from scratch: design the model, define the signals, implement it in HubSpot, and maintain it as the business evolves.
• Build an intent signal and account prioritization system that surfaces in-market accounts and delivers that intelligence to the SDR team in a format they can act on immediately.
• Own the MQL-to-SQL handoff framework and maintain a tight weekly feedback loop with SDRs to keep the scoring model calibrated.
• Build and run integrated demand gen programs across paid, organic, email, and partner channels with attribution back to pipeline at every stage.
• Design nurture flows that surface leads back to the SDR team at the right moment.
• Partner with the Senior PMM on messaging and feed campaign data back into positioning decisions.
• Own organic search strategy end to end: technical SEO, content for high-intent queries, and keyword prioritization across the funnel.
• Lead Findigs' AEO program so that when property managers ask ChatGPT, Perplexity, or Google AI Overviews about tenant screening, Findigs is in the answer.
• Track AI search share of voice as a core metric alongside traditional organic rankings.
• Own the growth tech stack: HubSpot, Salesforce, attribution tooling, and analytics infrastructure.
• Build dashboards that show pipeline contribution and CAC honestly
• Run structured experiments, document learnings, and use AI to make the function faster without needing Engineering support.

Lead Growth Marketing Manager

Customer Success Manager

• Serve as a strategic advisor and primary point of contact for a portfolio of enterprise and key mid-market clients, ensuring they achieve their business outcomes using the Findigs platform.
• Develop and execute strategic account plans that drive platform adoption, retention, and expansion opportunities within your portfolio.
• Lead executive business reviews (EBRs) and quarterly business reviews (QBRs) with key client stakeholders to report on value, share insights, and align on future goals.
• Proactively monitor account health and product usage to identify and mitigate risks, while also uncovering opportunities for growth and expansion.
• Partner with Sales and Implementations to facilitate seamless handoffs from the sales cycle and collaborate on renewal and expansion strategies.
• Act as the voice of the customer, translating complex client feedback and requirements into actionable insights for our Product and Engineering teams.
• Contribute to scaling and refining our customer success practice by helping define playbooks, processes, and best practices for our enterprise segment.
• Navigate and resolve complex client escalations with a sense of urgency, collaborating with internal teams to ensure timely and effective resolution.
• Mentor and guide members of the Customer Success team, sharing your expertise in enterprise account management.

Enterprise Customer Success Manager

Revenue Operations

• Lead the design, implementation, and scaling of revenue operations to support growth from $25M to $100M+ ARR.
• Oversee and optimize key systems (e.g., Salesloft, Salesforce, Hubspot, Nooks, Gong) and processes supporting marketing, sales, and account management, including CRM, automation tools, and analytics platforms.
• Optimize Salesforce architecture, customization, and integration to align with business needs.
• Proactively provide data, reporting, analysis, and actionable insights to inform strategic decision making across Sales, Marketing, and Product.
• Collaborate with company leadership and cross-functional teams (e.g., Marketing, Sales, Product, and Finance) on annual and quarterly revenue goals, headcount planning, territory planning and optimization, sales team compensation, budgeting, and streamlining cross-functional workflows (e.g., deal desk, implementation hand-offs).
• Develop and implement data-driven strategies for pipeline management and revenue forecasting.
• Build and mentor a high-performing RevOps team, fostering a culture of continuous improvement and operational excellence.
• Stay abreast of industry best practices in RevOps for B2B SaaS, adapting them to our PropTech focus.

Director, Revenue Operations

• Serve as the escalation point for our SMB customers, managing inbound inquiries via email, chat, and phone.
• Triage, troubleshoot, and resolve customer issues, documenting and escalating technical bugs to our Engineering team with clear and concise tickets.
• Conduct periodic, proactive client outreach to ensure ongoing engagement, monitor product usage, and share best practices.
• Become a product expert and contribute to our customer-facing Knowledge Base, creating articles, tutorials, and guides that empower users and enable self-service.
• Serve as the voice of the customer, translating their feedback into actionable insights for our Product and Engineering teams to drive product improvement.
• Collaborate with the Implementation team to ensure a seamless post-sale handoff and onboarding experience for new clients.
• Monitor customer health to proactively identify and address potential issues, driving platform adoption and mitigating churn.
• Identify potential upsell and cross-sell opportunities.
• Contribute to the continuous improvement of our customer success processes, tools, and playbooks.
• Maintain accurate client documentation, including training records, escalations, and engagement history

Customer Success Associate

• Design, implement, and manage our first formal Revenue Enablement roadmap, aligning it with Findigs’ overarching growth goals.
• Create and own the 30/60/90-day onboarding program to decrease "time-to-productivity" for all new revenue hires.
• Define and roll out a consistent sales process, sales methodology, and "Findigs Playbook" that covers the revenue-related aspects of our buyer and customer journey.
• Establish our strategy for post- onboarding enablement, training, and upskilling, and our enablement calendar.
• Develop manager-specific training to help our managers be the best they can be and drive maximum rep productivity and career growth.
• Develop internal-facing assets and materials to help train and upskill the revenue team.
• Partner with Marketing to develop high-impact customer-facing assets (e.g., pitch decks, case studies, one-pagers) that resonate with property managers.
• Partner with Product and Product Marketing in connection with rollouts of new products and features.
• Audit and leverage our GTM tech stack (e.g., CRM, outreach tools, call recording software) to ensure we have the right tools and are using them in the optimal ways to improve rep productivity.
• Use data to identify gaps in our execution and develop targeted coaching and training interventions to improve win rates, cycle times, and other relevant metrics.

Senior Manager, Revenue Enablement

• Design, implement, and manage our first formal GTM Enablement roadmap, aligning it with Findigs’ overarching growth goals.
• Create and own the 30/60/90-day onboarding program to decrease 'time-to-productivity' for all new GTM hires.
• Define and roll out a consistent sales methodology and 'Findigs Playbook' that covers the entire buyer and customer journey (i.e., outbound and opportunity creation, the sales process, implementation/post-sales, expansion, renewal, customer champion development).
• Establish our strategy for post-employee onboarding enablement, training, and upskilling, and our enablement calendar.
• Develop manager-specific training to help our managers be the best they can be and drive maximum rep productivity and career growth.
• Develop internal-facing assets and materials to help train and upskill the GTM team.
• Partner with Marketing to develop high-impact customer-facing assets (e.g., pitch decks, case studies, one-pagers) that resonate with property managers.
• Audit and leverage our GTM tech stack (e.g., CRM, outreach tools, call recording software) to ensure we have the right tools and are using them in the optimal ways to improve rep productivity.
• Use data to identify gaps in our execution and develop targeted coaching and training interventions to improve win rates, cycle times, and other relevant metrics.

Director, GTM Enablement

Solutions Engineer

• Lead the technical delivery for a diverse portfolio of customers, with a focus on strategic accounts, ensuring architectural alignment and rapid time-to-value.
• Partner with the Sales teams during the pre-sales cycle for strategic accounts to conduct technical discovery, assess feasibility, and build tailored implementation plans that accelerate the closing of new business.
• Manage, coach, and mentor a direct report (or small team), overseeing their professional development, performance, and technical output.
• Act as the primary technical point of contact for external executive stakeholders, managing complex timelines, nationwide rollouts, and multi-threaded technical troubleshooting.
• Develop and refine technical documentation, implementation blueprints, and best practices to standardize delivery across all market segments.
• Drive long-term technical health and adoption, ensuring configurations are optimized for the customer’s unique business objectives.

Technical Solutions Lead

Financial Planning and Analysis

• Lead monthly, quarterly, and annual forecasting processes, ensuring alignment with business objectives and translating actuals into forward-looking projections
• Build and maintain financial models for strategic initiatives, program growth, scenario analysis, and long-range planning
• Support unit economics analysis, customer cohort modeling, and revenue forecasting to optimize growth levers
• Prepare variance analysis and business reviews that identify trends, risks, and opportunities
• Build and maintain dashboards and models that track financial and operational performance across teams
• Create executive-level presentations that communicate business performance, strategic recommendations, and key metrics
• Design and implement KPIs that drive decision-making across go-to-market, product, and operations
• Develop reporting infrastructure and automation to scale insights as the business grows
• Support evaluation of M&A opportunities, partnerships, and new business initiatives

Senior Finance & Strategy Associate

Product Manager

• Own the Decisions & Outcomes roadmap end-to-end from discovery and scoping through delivery and measurement, across ruleset orchestration, fraud detection, specialist tooling, and decision accuracy.
• Drive measurable improvements to decision speed, accuracy, and fraud prevention, directly impacting win rates, customer retention, and revenue growth.
• Translate complex technical systems into clear business value narratives, presenting to executives, customers, and cross-functional partners.
• Partner with Data and Engineering to identify and integrate new signals for fraud detection, risk assessment, and decision automation, including exploring ML-driven signals and dynamic ruleset optimization.
• Expand DecisionAssist’s capabilities to serve more complex customer segments, including affordable housing, student housing, and large multifamily.
• Facilitate cross-functional alignment and communication, ensuring Screening Ops, Sales, Market, and Customer Success teams are informed and aligned on upcoming changes to decisioning systems.
• Influence company-level product strategy as an experienced voice in the PM org, connecting decisioning work to broader goals around the renter journey, new segments, and competitive moats.
• Mentor and elevate junior PMs, sharing domain expertise in decisioning systems and establishing best practices for discovery, measurement, and cross-functional collaboration.