Findaway

Content Marketing Manager

• Develop compelling stories and messaging that strengthen brand positioning and build trust with target audiences.
• Create high-quality content across web, email, social media, paid media, SEO, sales enablement, and campaign assets.
• Translate customer insights, research, and complex topics into engaging, audience-focused content.
• Contribute original campaign concepts, messaging ideas, and storytelling approaches that differentiate our brands.
• Partner with Product, Sales, and Creative to translate product direction into compelling customer messaging.
• Optimize content using SEO best practices, audience insights, and performance data to maximize reach and engagement.
• Conduct customer interviews and market research to uncover insights that shape messaging, campaigns, and content strategy.
• Measure content performance and use analytics to continuously improve messaging and campaign effectiveness.

Content Marketing Specialist

Sales

• Own and execute the national K-12 sales strategy, with accountability for revenue growth, pipeline development, territory performance, and expansion across Playaway’s school market
• Expand Playaway’s presence across school libraries, media centers, classroom literacy initiatives, and district-wide instructional
• Partner with executive leadership, marketing, and product teams to identify emerging K-12 market opportunities, customer needs, channel strategies, positioning, and long-term growth initiatives
• Lead, coach, and develop a high-performing K-12 sales team, including recruiting, onboarding, performance management, field coaching, and ongoing sales development
• Build strategic territories, set clear revenue and pipeline expectations, and use market data to prioritize high-growth accounts, districts, and regions
• Coach representatives on school library engagement, classroom and district selling, account expansion, discovery, objection handling, and closing strategy
• Drive new account acquisition, repeat purchasing, broader school penetration, and cross-product growth across Playaway’s K-12 portfolio
• Translate K-12 budget cycles, procurement timelines, curriculum priorities, instructional initiatives, and library funding patterns into practical sales plans
• Travel nationally approximately 50%+ of the time for field rides, customer meetings, district visits, trade shows, and major K-12/library conferences, ensuring field activity converts into measurable pipeline and sales opportunities
• Build strategic relationships with school librarians, district library coordinators, literacy leaders, curriculum stakeholders, state library associations, and other K-12 influencers
• Establish a culture of disciplined execution, accurate forecasting, CRM accountability, customer insight, and measurable sales performance

Content Marketing Specialist

National Sales Manager – PreK-12