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National Sales Manager – PreK-12
FindawayNational Sales Manager leading Playaway's K-12 market growth by building a sales team and expanding relationships. Driving account acquisition and sales strategies in the education sector.
About the role
Key responsibilities & impact- Own and execute the national K-12 sales strategy, with accountability for revenue growth, pipeline development, territory performance, and expansion across Playaway’s school market
- Expand Playaway’s presence across school libraries, media centers, classroom literacy initiatives, and district-wide instructional
- Partner with executive leadership, marketing, and product teams to identify emerging K-12 market opportunities, customer needs, channel strategies, positioning, and long-term growth initiatives
- Lead, coach, and develop a high-performing K-12 sales team, including recruiting, onboarding, performance management, field coaching, and ongoing sales development
- Build strategic territories, set clear revenue and pipeline expectations, and use market data to prioritize high-growth accounts, districts, and regions
- Coach representatives on school library engagement, classroom and district selling, account expansion, discovery, objection handling, and closing strategy
- Drive new account acquisition, repeat purchasing, broader school penetration, and cross-product growth across Playaway’s K-12 portfolio
- Translate K-12 budget cycles, procurement timelines, curriculum priorities, instructional initiatives, and library funding patterns into practical sales plans
- Travel nationally approximately 50%+ of the time for field rides, customer meetings, district visits, trade shows, and major K-12/library conferences, ensuring field activity converts into measurable pipeline and sales opportunities
- Build strategic relationships with school librarians, district library coordinators, literacy leaders, curriculum stakeholders, state library associations, and other K-12 influencers
- Establish a culture of disciplined execution, accurate forecasting, CRM accountability, customer insight, and measurable sales performance
Requirements
What you’ll need- 5+ years of sales experience in K-12 education, educational publishing, library media, literacy solutions, edtech, or a related market
- 2+ years of experience leading, coaching, and performance-managing quota-carrying sales representatives
- Deep understanding of the K-12 school library market, including how school librarians, media specialists, and district library coordinators evaluate, fund, purchase, and implement student-facing resources
- Working knowledge of school district procurement, budget cycles, curriculum priorities, purchasing approvals, and funding pathways
- Proven ability to build and lead high-performing sales teams that consistently meet or exceed revenue goals
- Strong analytical ability, including experience using territory data, pipeline health, market trends, and account performance to guide sales strategy
- Experience developing territories, prioritizing accounts, and executing go-to-market plans in a growth-focused sales environment
- Strong executive presence, communication skills, field coaching ability, and customer-facing credibility
- Willingness and ability to travel nationally approximately 50%+ of the time
Benefits
Comp & perks- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales strategypipeline developmentterritory performanceaccount expansionsales developmentbudget cyclesprocurement timelinescurriculum prioritiesanalytical abilitygo-to-market plans
Soft Skills
leadershipcoachingperformance managementcommunication skillscustomer-facing credibilitystrategic relationship buildingfield coaching abilitydisciplined executionforecastingcustomer insight