Fieldguide

Director, Product Marketing

Fieldguide

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $220,000 - $260,000 per year

Job Level

Lead

About the role

  • Define and evolve Fieldguide’s ICPs, buyer and user personas, and messaging frameworks across executives, practitioners, and operators.
  • Own product positioning, value propositions, and category narrative, ensuring clear differentiation and consistency across all channels.
  • Translate product strategy and roadmap into clear GTM priorities that align with company objectives.
  • Establish product marketing best practices, processes, and frameworks that scale with the business.
  • Lead end-to-end GTM strategy for product launches and major feature releases, from scoping and tiering to messaging, enablement, and measurement.
  • Partner with Product to define launch goals, success metrics, and adoption targets, and ensure launches deliver measurable impact.
  • Ensure launches are tightly coordinated across Product, Sales, Marketing, and Customer Success.
  • Drive category-level storytelling that positions Fieldguide as the leading AI platform for audit and advisory.
  • Think deeply about how Fieldguide products are sold and what sales teams need to win.
  • Partner with Sales leadership to define enablement strategy, including core narratives, pricing and ROI stories, objection handling, and competitive differentiation.
  • Oversee the creation of high-impact sales assets, training materials, and launch enablement that are practical, clear, and used in the field.
  • Ensure messaging and enablement reflect real customer pain points, buying triggers, and decision criteria.
  • Establish and own a customer intelligence motion, including customer interviews, win/loss analysis, and competitive research.
  • Synthesize customer and market insights into actionable recommendations for Product strategy and GTM execution.
  • Own pricing and value articulation in partnership with Product, Finance, and Sales.
  • Develop clear ROI narratives and value frameworks that resonate with firm leadership and economic buyers.
  • Ensure pricing and value messaging are well understood and effectively used by GTM teams.
  • Hire, mentor, and grow a high-performing product marketing team.
  • Act as a hands-on leader who balances strategic direction with direct execution when needed.
  • Partner closely with Demand Generation, Brand, and Content Marketing to ensure product marketing fuels pipeline, adoption, and market awareness.
  • Serve as a trusted cross-functional leader who drives alignment and momentum across teams.

Requirements

  • 10+ years of vertical SaaS marketing experience, with 5+ years leading product marketing teams.
  • Proven ability to use AI to 5x the impact of the product marketing team.
  • Proven ability to translate complex products into clear GTM strategies and successful launches.
  • Strong execution bias. You are comfortable getting into the details and doing the work, not just setting direction.
  • Deep understanding of how sales teams sell and what they need to be effective in the field.
  • Exceptional storyteller who can simplify complex concepts into clear, compelling narratives.
  • Customer- and market-obsessed, with a strong instinct for buyer needs, pain points, and buying triggers.
  • Comfortable using data and insights to inform decisions and measure impact.
  • Thrives in a fast-paced, high-growth environment where clarity, ownership, and follow-through matter.
Benefits
  • Competitive compensation packages with meaningful ownership
  • Unlimited PTO
  • 401k
  • Wellness benefits, including a bundle of free therapy sessions
  • Technology & Work from Home reimbursement
  • Flexible work schedules
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategycustomer intelligencecompetitive researchpricing strategyvalue articulationsales enablementnarrative developmentdata analysisvertical SaaS marketing
Soft Skills
storytellingexecution biascustomer obsessionstrategic directioncross-functional leadershipmentoringclarityownershipfollow-throughadaptability