Editor, Homepage & Social Media
Fox Corporation
Social Media Lead
Fi
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $140,000 per year
Job Level
Senior
About the role
- Own Fi’s organic social strategy across Instagram, TikTok, and beyond—driving engagement, growth, and brand love at scale.
- Develop TikTok as a primary channel, crafting viral content and building a devoted following.
- Lead and scale our influencer marketing program—identifying, managing, and collaborating with key partners to amplify Fi’s reach.
- Oversee community engagement, making sure every comment, DM, and tag is an opportunity to turn followers into loyal fans.
- Analyze social performance, iterate on content strategies, and report on key metrics to optimize growth.
Requirements
- A deep understanding of social media trends, platform algorithms, and what makes content shareable.
- 4+ years of proven experience growing a brand’s organic social presence, with a strong focus on TikTok.
- Experience in influencer marketing—building and managing relationships that drive impact.
- A data-driven mindset, with the ability to translate insights into action.
- A sharp creative eye, strong copywriting skills, and the ability to produce compelling content.
- Passion for dogs (obviously) and excitement about building a category-defining brand.
Benefits
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent creationinfluencer marketingdata analysiscopywritingcontent optimizationviral content developmentcommunity engagementperformance metricsplatform algorithms
Soft skills
creativityrelationship managementcommunicationanalytical thinkingpassion for brand buildingadaptabilitycollaborationstrategic thinkingproblem-solvingattention to detail
