Manager, Social Media Marketing – FTC, 1 year
Sofar Sounds
Spark
Social Media Director
Hearst Health
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $116,000 - $140,000 per year
Job Level
Lead
About the role
- Lead social media strategy and execution across platforms, including Instagram, TikTok, Facebook, X, Pinterest, and emerging channels.
- Oversee day-to-day social publishing, ensuring all content reflects the brand’s voice, editorial mission, and visual identity.
- Manage, mentor, and support the social media team to deliver best-in-class content and measurable results.
- Develop innovative, social-first campaigns and franchises to support editorial tentpoles, brand initiatives, membership programs (GH+), newsletters, and branded content.
- Partner with editorial, video, and creative teams to package content for maximum performance and resonance on each platform.
- Translate analytics and performance insights into actionable strategies that drive growth, engagement, and conversions.
- Experiment with new formats, trends, and tools to keep Good Housekeeping at the forefront of digital innovation.
- Represent social interests within cross-departmental conversations, ensuring strategies align with brand and business objectives.
Requirements
- 7+ years of professional experience in social media strategy, ideally within media, lifestyle, or consumer brands.
- Proven track record of growing and engaging audiences across multiple social platforms.
- Deep expertise in platform best practices, analytics tools, and emerging trends.
- Strong editorial sensibility and storytelling ability with a knack for adapting content across formats.
- Experience managing and mentoring teams in fast-paced, collaborative environments.
- Passion for Good Housekeeping’s mission and audience, with the ability to balance editorial integrity and business priorities.
- Creative thinker who is both strategic and execution-focused, able to manage high-visibility projects with clarity and impact.
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media strategycontent creationanalyticscampaign developmentaudience engagementeditorial sensibilitystorytellingcontent adaptationperformance insightsdigital innovation
Soft skills
leadershipmentoringcollaborationcreativitystrategic thinkingexecution focuscommunicationadaptabilityproject managementpassion for brand mission
