Social Media Director
Hearst Health
Social Media Specialist
Empire State Realty Trust
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $75,000 per year
Job Level
JuniorMid-Level
About the role
- Create and manage the content calendar that ensures alignment with brand objectives and marketing goals
- Manage the development and execution of social media campaigns that includes real estate content, corporate news, events, and leadership appearances
- Lead the execution of ESRT content production in partnership with ESRT’s leasing team to craft social media content that drives web traffic and supports leasing efforts
- Prepare monthly, quarterly, and annual reports on social media engagement for ESRT’s channels and ESB Observatory influencer campaigns
- Create tailored content for ESRT’s Instagram and LinkedIn platforms to maximize engagement with brokers, tenants, and potential investors
- Grow and manage observatory influencer programs, including outreach, annual influencer events, and one-off visits
- Edit and maintain accurate hours of operations for the Observatory across platforms such as Google, TripAdvisor, Twitter, and Facebook
- Manage expenses and the annual budget for influencer monitoring/events to ensure cost-effective return on investment
Requirements
- 2-4 years of experience in social media & digital marketing
- Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Reddit, LinkedIn, and TikTok is required
- Bachelor's degree in related field
Benefits
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media marketingcontent creationcontent calendar managementcampaign managementreporting and analyticsinfluencer marketingbudget managementdigital marketingengagement strategiesSEO
Soft skills
leadershipcommunicationorganizational skillscollaborationcreativitystrategic thinkingadaptabilityproblem-solvingtime managementattention to detail
