Fertifa

GTM Lead

Fertifa

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 £60,000 - £70,000 per year

Job Level

Senior

About the role

  • Design and own end-to-end launch strategies for new clinical pathways
  • Refine Fertifa’s Ideal Customer Profile (ICP) and target markets
  • Shape product positioning and messaging for new services
  • Define a new B2B growth playbook
  • Build and scale Fertifa’s B2B acquisition infrastructure
  • Drive continuous optimisation through A/B testing of copy, visuals, and landing pages
  • Create the Sales Toolkit and produce high-impact campaigns
  • Identify conversion bottlenecks and implement nurture strategies
  • Maintain a tight feedback loop with our ICP

Requirements

  • Proven success in running Paid Social (LinkedIn) and Paid Search (Google Ads) campaigns that generate measurable pipeline
  • Experience with exploring AI tooling and automation opportunities to improve outreach efficiency
  • Proficiency in analytics platforms, with the ability to optimise for Cost Per Lead and conversion rates; experience in HubSpot is a bonus
  • Strong relationship building skills internally and externally while operating in a fast-paced environment
  • Solid understanding of how organic SEO and AEO integrate with paid strategies for long-term growth
  • Ability to run automations, workflows and automated sequences using tools to drive outbound reach
Benefits
  • 25 days holiday + bank holidays per annum
  • 3 wellbeing days per annum
  • Comprehensive healthcare cash plan
  • EMI share option scheme (4-year vesting with 1 year cliff)
  • Enhanced family-forming, fertility, menopause, women's health and men's health, neurodiversity policies
  • Progressive health leave for reproductive health challenges
  • Discounted reproductive health benefits
  • Team socials
  • £300 monthly travel allowance
  • £1k learning budget per year, post probation
  • Other company benefits such as charity payroll giving, cycle to work, and employee referral bonuses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingPaid SocialPaid Searchanalytics platformsCost Per Leadconversion ratesorganic SEOAEOautomationsworkflows
Soft Skills
relationship buildingfast-paced environment