Fertifa

Product Marketing

• Design and own end-to-end launch strategies for new clinical pathways
• Refine Fertifa’s Ideal Customer Profile (ICP) and target markets
• Shape product positioning and messaging for new services
• Define a new B2B growth playbook
• Build and scale Fertifa’s B2B acquisition infrastructure
• Drive continuous optimisation through A/B testing of copy, visuals, and landing pages
• Create the Sales Toolkit and produce high-impact campaigns
• Identify conversion bottlenecks and implement nurture strategies
• Maintain a tight feedback loop with our ICP

GTM Lead