Fertifa

Product Marketing

• Design and own end-to-end launch strategies for new clinical pathways
• Refine Fertifa’s Ideal Customer Profile (ICP) and target markets
• Shape product positioning and messaging for new services
• Define a new B2B growth playbook
• Build and scale Fertifa’s B2B acquisition infrastructure
• Drive continuous optimisation through A/B testing of copy, visuals, and landing pages
• Create the Sales Toolkit and produce high-impact campaigns
• Identify conversion bottlenecks and implement nurture strategies
• Maintain a tight feedback loop with our ICP

GTM Lead

Events

• Deliver end-to-end implementation of our events strategy to ensure every activation aligns with the company mission and brand identity
• Partner with various internal teams to deliver event experiences tailored to the needs of our stakeholders
• Outline the branding, theme, and messaging for Fertifa events
• Ensure our events are engaging prospects and clients through value-driven interactions
• Oversee the development and coordination of all marketing collateral needed for events
• Build and maintain strong relationships with key partners and external suppliers
• Report on and interpret metrics around event performance
• Manage the annual event budget and track all associated expenses

GTM Lead

Events Coordinator