fembites

Conversion Rate Optimizer

• You are responsible for ensuring our shop, product detail pages (PDPs), landing pages and conversion mechanisms improve month over month.
• You continuously analyze our online shop and identify conversion blockers across the customer journey.
• You develop and prioritize a CRO roadmap with clear hypotheses, tests and revenue impact.
• You optimize product detail pages, landing pages, cart and checkout-adjacent elements, and core shop flows.
• You work data-driven with tools such as Google Analytics, Klar, Shopify Analytics, heatmaps, session recordings or similar systems.
• You derive concrete actions from quantitative and qualitative data.
• You own the structure, content and performance of our product detail pages.
• You create or brief landing pages for paid ads, influencer campaigns, product launches and seasonal promotions.
• You ensure landing pages match the relevant target audiences, creatives and offers.
• You test headlines, layouts, claims, social proof, bundles, FAQs, USPs and offer mechanics.
• You work closely with Creative and Performance Marketing so that ad angle, landing page and product promise are consistent.
• You manage our shop apps and ensure they are used sensibly and support conversion.
• You identify technical issues in the shop, prioritize them and coordinate fixes with our web development agency.
• You are the primary contact for shop-related bugs, UX issues and technical anomalies.
• You ensure new features are properly tested and implemented.
• You keep the shop operationally clean, up to date and scalable for growth.
• You work closely with leadership on revenue, conversion and growth targets.
• You translate insights from paid ads, CRM, influencer marketing and customer feedback into shop optimizations.
• You brief external agencies and service providers clearly and review the quality of execution.
• You contribute your own ideas on how to better monetize traffic and guide customers through the shop.
• You support weekly and monthly reporting with concrete learnings and recommended actions.

CRO, Shop Lead – Part-time

Creative Strategist

• Responsible for scaling new customer acquisition in a structured, creative, and profitable way
• Analyze existing Meta Ads structure and identify levers for profitable growth
• Develop a scalable Meta strategy for testing, budget allocation, and account structure
• Support the operational implementation of campaigns
• Evaluate performance using KPIs such as CAC, MER, and ROAS
• Establish a structured creative testing system
• Develop new hooks, angles, claims, ad concepts, and creative hypotheses
• Translate paid-social learnings into requirements for landing pages and shop optimizations
• Support scaling Google Ads as a second relevant performance channel
• Conduct performance reviews and derive concrete action plans

CRO, Shop Lead – Part-time

Acquisition & Creative Strategy Lead – Part-time