CRO, Shop Lead – Part-time

fembites

Lead conversion and shop optimization for a fast-growing female health brand. Collaborate with leadership to enhance e-commerce performance and customer experience.

Posted 4/30/2026part-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

You are responsible for ensuring our shop, product detail pages (PDPs), landing pages and conversion mechanisms improve month over month.
You continuously analyze our online shop and identify conversion blockers across the customer journey.
You develop and prioritize a CRO roadmap with clear hypotheses, tests and revenue impact.
You optimize product detail pages, landing pages, cart and checkout-adjacent elements, and core shop flows.
You work data-driven with tools such as Google Analytics, Klar, Shopify Analytics, heatmaps, session recordings or similar systems.
You derive concrete actions from quantitative and qualitative data.
You own the structure, content and performance of our product detail pages.
You create or brief landing pages for paid ads, influencer campaigns, product launches and seasonal promotions.
You ensure landing pages match the relevant target audiences, creatives and offers.
You test headlines, layouts, claims, social proof, bundles, FAQs, USPs and offer mechanics.
You work closely with Creative and Performance Marketing so that ad angle, landing page and product promise are consistent.
You manage our shop apps and ensure they are used sensibly and support conversion.
You identify technical issues in the shop, prioritize them and coordinate fixes with our web development agency.
You are the primary contact for shop-related bugs, UX issues and technical anomalies.
You ensure new features are properly tested and implemented.
You keep the shop operationally clean, up to date and scalable for growth.
You work closely with leadership on revenue, conversion and growth targets.
You translate insights from paid ads, CRM, influencer marketing and customer feedback into shop optimizations.
You brief external agencies and service providers clearly and review the quality of execution.
You contribute your own ideas on how to better monetize traffic and guide customers through the shop.
You support weekly and monthly reporting with concrete learnings and recommended actions.

Requirements

What you’ll need

You have experience in D2C e-commerce, ideally in a fast-growing consumer brand.
You have proven experience in conversion rate optimization, shop optimization, landing pages and PDP performance.
You understand how paid traffic, creatives, landing pages, product pages and the checkout interact.
You are an absolute Shopify expert.
You can work with analytics tools and derive clear decisions from data (e.g., Klar, Google Analytics).
You are structured, strong at prioritization and think in terms of revenue impact.
You are hands-on and don’t wait for others to solve things.
You can clearly brief agencies, freelancers and developers and challenge results.
You have a good sense for UX, copy, design, customer psychology and conversion mechanisms.
You enjoy working in an entrepreneurial environment where decisions are made and implemented quickly.

Benefits

Comp & perks

A central role in a fast-growing female health brand
Direct collaboration with the leadership team
Significant responsibility and room to shape the role
Fast decision-making instead of long approval cycles
An ambitious, brand-driven team
The opportunity to further develop an e-commerce shop with real impact

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

conversion rate optimizationshop optimizationlanding page performanceproduct detail page optimizationdata analysisrevenue impact assessmentUX designcustomer psychologyA/B testinge-commerce strategy

Soft Skills

structured thinkingprioritizationhands-on problem solvingclear communicationcollaborationentrepreneurial mindsetcreativityanalytical thinkingadaptabilityleadership