Acquisition & Creative Strategy Lead – Part-time

fembites

Acquisition & Creative Strategy Lead for D2C Female Health brand. Scaling Meta Ads and Creative Testing while structuring profitable customer acquisition strategies.

Posted 4/30/2026part-timeRemote • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Responsible for scaling new customer acquisition in a structured, creative, and profitable way
Analyze existing Meta Ads structure and identify levers for profitable growth
Develop a scalable Meta strategy for testing, budget allocation, and account structure
Support the operational implementation of campaigns
Evaluate performance using KPIs such as CAC, MER, and ROAS
Establish a structured creative testing system
Develop new hooks, angles, claims, ad concepts, and creative hypotheses
Translate paid-social learnings into requirements for landing pages and shop optimizations
Support scaling Google Ads as a second relevant performance channel
Conduct performance reviews and derive concrete action plans

Requirements

What you’ll need

Several years of performance marketing experience with D2C, e-commerce, or consumer brands
Proven track record scaling Meta Ads — ideally in accounts with significant monthly spend
Understanding of creative strategy and how successful paid-social creatives are developed
Strong with numbers and able to translate performance data into clear, actionable recommendations
Experience collaborating with agencies, creatives, designers, editors, or creators
Self-directed, structured, and entrepreneurial
Senior enough to prepare decision proposals, challenge assumptions, and set clear priorities

Benefits

Comp & perks

A central role in a rapidly growing female-health brand
Direct collaboration with the executive team and a growing team
Significant responsibility within a flexible part-time structure
Short decision-making paths and fast execution
High degree of creative freedom
An ambitious team with a strong growth mindset
The opportunity to shape and scale Acquisition and Creative Strategy from the ground up

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingMeta AdsGoogle AdsKPI analysisbudget allocationcreative strategydata analysiscampaign implementationD2C marketinge-commerce marketing

Soft Skills

self-directedstructuredentrepreneurialcollaborationdecision-makingprioritizationcreativityanalytical thinkingcommunicationproblem-solving