Own pipeline creation and revenue contribution from demand generation
Manage top-of-funnel performance, from awareness → visit → activation → trial/meetings booked
Orchestrate multi-channel demand programs across: Google Search & Display, Meta, LinkedIn, Reddit, TikTok, X (as testing and scaling channels)
Design and execute signal-based, intent-driven campaigns that convert to trials and demos
Leverage UGC, influencer, and creator-led content as measurable performance channels
Partner tightly with Sales and Product Marketing on funnel design, attribution, forecasting, and messaging
Build demand capture strategies for AI search surfaces, LLM answers, and citations
Apply AI directly to creative testing, audience research, campaign optimization, and forecasting
Analyze and report on performance, identify growth levers, and optimize for CAC and efficiency
Design and run experiments to test new audiences, creative formats, channels, and offers
Scale processes, tooling, and team as the growth engine matures

Requirements

Have ten plus years of experience in B2B growth, demand gen, or performance marketing
Have owned pipeline and revenue targets, not just lead volume
Have deep, hands-on expertise in paid acquisition and experimentation
Actively use AI-powered tools and workflows (n8n / zapier / cursor / claude code / etc) in your day-to-day marketing execution
Highly analytical and comfortable making decisions based on performance data.
Bonus points if you’re familiar with SQL and have strong spreadsheet skills.
Thrive in fast-moving environments and are comfortable operating with autonomy
Proactively identify opportunities and move them forward end-to-end, with a builder’s mindset.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

B2B growthdemand generationperformance marketingpaid acquisitionexperimentationAI-powered toolsSQLspreadsheet skillscampaign optimizationfunnel design

Soft skills

analyticaldecision makingautonomyproactivebuilder's mindsetadaptabilitycollaborationcommunicationcreativityproblem solving