FastSpring

Marketing

• Plan and execute multi-channel demand generation campaigns targeting video game publishers, developers, and studios.
• Own the end-to-end campaign lifecycle: strategy, messaging, execution, optimization, and reporting.
• Drive qualified lead acquisition across inbound and outbound channels.
• Collaborate closely with the Sales team to align campaign targeting, lead generation, and execution.
• Partner with the Product Marketing team to ensure campaign messaging aligns with product positioning, use cases, and differentiators.
• Collaborate with the broader Marketing team to refine assets such as landing pages, case studies, and event materials.
• Define success metrics and KPIs for each campaign, including lead generation and revenue.
• Analyze campaign performance to inform future campaign planning.
• Present clear, actionable insights to company leadership.
• Maintain a strong understanding of trends in payments and monetization in the video game industry.
• Travel 2x per quarter for events and team on-sites.
• Have fun!

Campaign Marketing Manager

Product Marketing

• Coordinate product launch messaging and releases, ensuring all GTM teams (Sales, Success, Support) are enabled with the right messaging and materials.
• Translate technical capabilities from product (via PRDs or other documentation) into clear, benefit-driven narratives that resonate with SaaS, Gaming, and Mobile App audiences.
• Create pitch decks, one pagers, and battlecards that help GTM teams navigate technical discussions with confidence.
• Comfortable presenting and conducting training in large forums, including in all-company meetings.
• Track competitor development updates and developer trends to ensure FastSpring remains competitive in its market position.
• Using your coding skills (HTML/CSS/JS) to build POC examples of how FastSpring’s systems can support unique use cases (e.g., a gaming web store or SaaS checkout flow).
• Execute on strategy for FastSpring’s Developer Relations program, ensuring a consistent stream of content and resources that empower the FastSpring developer community.
• Write technical documentation and developer-centric content including API tutorials, integration guides, and technical blog posts

Campaign Marketing Manager

Technical Product Marketing Manager